Job Summary
We are seeking an experienced and results-driven SEO Manager to lead and execute our search engine optimization strategy. The ideal candidate will have a strong understanding of technical SEO, on-page and off-page optimization, content strategy, keyword research, and analytics. This role requires a data-driven professional who can improve organic visibility, drive qualified traffic, and enhance overall search performance across multiple digital properties.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct in-depth keyword research and competitive analysis to identify growth opportunities.
- Perform regular technical SEO audits and work closely with development teams to resolve issues affecting website performance.
- Optimize website architecture, internal linking, metadata, and content for search engine visibility.
- Manage and execute on-page and off-page SEO initiatives, including link-building campaigns.
- Collaborate with content, design, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
- Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO platforms.
- Track, analyze, and report on SEO KPIs, rankings, traffic, conversions, and ROI.
- Stay up to date with search engine algorithm updates, industry trends, and emerging SEO techniques.
- Develop and mentor junior SEO team members when required.
- Work closely with stakeholders to align SEO objectives with overall business goals.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field.
- Minimum 5 years of hands-on experience in SEO management.
- Proven track record of improving organic traffic, keyword rankings, and search visibility.
- Strong knowledge of technical SEO, schema markup, site speed optimization, mobile-first indexing, and Core Web Vitals.
- Expertise with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.
- Familiarity with HTML, CSS, JavaScript, and CMS platforms such as WordPress.
- Strong analytical, problem-solving, and project management skills.
- Excellent communication and stakeholder management abilities.
Preferred Qualifications
- Experience managing SEO for e-commerce, SaaS, or high-traffic websites.
- Knowledge of local SEO and international SEO strategies.
- Experience with conversion rate optimization (CRO) and content marketing.
- Relevant SEO certifications are a plus.
Key Performance Indicators (KPIs)
- Growth in organic traffic.
- Improvement in keyword rankings.
- Increase in organic conversions and leads.
- Website health and technical SEO score.
- Growth in domain authority and backlink profile.
- Organic revenue contribution.
What We Offer
- Competitive salary and benefits.
- Professional development opportunities.
- Collaborative and growth-oriented work environment.
- Opportunity to work on impactful digital marketing initiatives.
Work Location: In person