SEO Marketing Specialists

Job Title: SEO Marketing Specialists

Company: SIHI Heritage Soil Industries Pvt. Ltd.

Location: Madurai

Job Type: Full-time

Experience Level: 2- 4 years

About Us

SIHI Heritage Soil Industries Pvt. Ltd. is a fast-growing company in the Ayurvedic skincare, wellness, and FMCG sector. Our brands, including SURUL Chettinad Ayurvedoc and SURUL Anjaraipetti, are committed to delivering authentic, premium-quality products globally. We are looking for results-oriented SEO Marketing Specialist to support our growing team and company culture.

Responsibilities to do:

· Optimize website content, landing pages, and blog posts for SEO best practices.

· Conduct keyword research and develop SEO strategies to improve organic search visibility.

· Stay updated with Google algorithm changes and SEO trends and competitor strategies.

· Plan, build, and optimize paid ad campaigns across platforms (Google Ads, Facebook/Meta, LinkedIn, etc.).

· Track performance and produce regular reports using Google Analytics, Meta Business Suite, etc.

· Recommend improvements based on data insights.

· Optimize website content, landing pages, and blog posts for SEO best practices.

· Strong experience with platforms like Shopify, WooCommerce, Magento, or BigCommerce

What We're Looking For

· 2 - 4 years of experience in SEO and/or digital advertising preferably from

e - commerce industry

· Proficiency in tools like Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, etc.

· Strong analytical mindset with the ability to interpret data and make strategic decisions.

· Excellent written communication and attention to detail.

· Certifications in Google Ads or SEO tools are a bonus.

Educational Qualification and Skills Required:

· Bachelor’s degree in Communications, Business, Digital Media, or a related field (or equivalent practical experience).

· Proficiency in digital marketing tools like

SEO - Google Search Console, SEMrush, Ahrefs, Moz

Ads – Google Ads, Meta Business Suite

Analytics - Google Analytics 4, Google Tag Manager, Looker Studio

Soft Skills Required:

· Analytical thinking and data interpretation.

· Problem-solving and adaptability

· Strong communication (verbal & written)

· Time management and ability to prioritize

· Collaboration with content, design, and development teams

What we offer

· Competitive salary based on the experience.

· Opportunities for career growth in a rapidly working environment.

· A positive and collaborative work environment.

· Opportunity to work with a collaborative and supportive team

Work Location: In person

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person