SEO Merchandizer

Key Responsibilities:

• Manage and execute SEO activities to improve website visibility, traffic, and search rankings.
• Monitor website performance using Google Analytics and provide actionable insights.
• Support the organization’s transition from traditional SEO towards GEO (Generative Engine Optimization) and AI-led search optimization strategies.
• Monitor developments in AI search, conversational search engines, and Agentic Commerce trends, and identify opportunities for the business.
• Coordinate and manage tasks between SEO / Digital agencies and internal IT teams to ensure timely implementation of SEO recommendations.
• Work closely with content, marketing, and technical teams to optimize website structure, content, and performance.
• Track, analyse, and report SEO KPIs including organic traffic, rankings, conversions, and user behaviour.
• Develop dashboards, reports, and analysis using advanced Microsoft Excel skills.
• Create professional presentations and project updates using Microsoft PowerPoint.
• Prepare regular progress updates and performance presentations for management using simple, non-technical language.
• Stay updated with the latest SEO, AI search, and digital marketing best practices.

Essential Qualifications & Skills:

• Minimum 1 year of practical SEO experience
• Strong hands-on expertise in Google Analytics
• Good understanding of SEO fundamentals, technical SEO, and evolving GEO/AI search concepts
• Excellent command of Microsoft Excel including reporting, formulas, data analysis, and dashboards
• Strong presentation skills using Microsoft PowerPoint
• Ability to coordinate effectively between agencies, developers, and internal stakeholders
• Strong communication skills with the ability to explain technical topics in simple and clear business language for non-technical stakeholders
• Organized, accountable, and capable of managing multiple priorities

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Preferred Skill

• Experience with SEO tools such as SEMrush, Ahrefs, or Google Search Consol
• Basic understanding of AI-driven search experiences, GEO principles, and Agentic Commerce trend
• Basic understanding of website development and CMS platform
• Strong attention to detai
• Analytical and problem-solving mindse
• Team player with strong stakeholder management skill
• Ability to simplify complex information for non-technical audience