SEO Outreach Expert

About SocialBu:

SocialBu is a growing software startup that focuses on simplifying social media management. It helps companies enhance their social media presence and maximize their social media effectiveness. We have a product used by ~8,000 users worldwide. You can learn more at socialbu.com

Job Description:

SocialBu is looking for an SEO Outreach Expert to manage all SEO activities, especially content strategy, link building, and keyword strategy to increase organic traffic.

Key Roles and Responsibilities:

• Conduct keyword research and generate content ideas that attract high-authority backlinks.
• Optimize landing pages to improve conversion rates.
• Execute link-building outreach campaigns, including guest posting and PR link outreach.
• Create compelling email templates and negotiate for backlink acquisition.
• Collaborate with the content team for guest post topic ideation.
• Identify new link opportunities using advanced search techniques.
• Monitor and report on link-building activities and outcomes.
• Analyze competitors’ backlink profiles and develop strategies to outrank them.
• Daily manage backlinks, addressing any invalid or low-quality links.
• Implement safe link acquisition methods to prevent search engine penalties.
• Regularly assess link-building effectiveness, including growth, indexing, ranking, and traffic impact, providing data-driven suggestions.
• Stay informed on algorithm updates and industry trends to continuously refine link-building strategies.
• Analyze and report on overall website performance and analytics.

Key Requirements:

• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Recent hands-on experience, especially in Keyword research and Gap Analysis, includes SEO content strategy and link-building strategies.
• Strong written and verbal communication skills for successful outreach and effective client communication.
• A minimum of 2 years of professional experience. (Internship experience does not fulfill this requirement)
• Knowledge of HTML/CSS and experience with Google Analytics, along with other website optimization tools such as Google Trends, Screaming Frog, SEMRUSH, MOZ, and AHREFS.
• Ability to work within a team and independently with a structured and disciplined approach - we aim for the highest quality the first time and every time, not “hacking”.

Nice to have:

• Previous work experience at a marketing agency, an international brand/ startup

Industry

• IT Services and IT Consulting

Employment Type

• Full-time
• 6 Hours per day / 30 hours per week
• Mon-Fri (Weekends off)

Job Type: Full-time

Pay: Rs100,000.00 - Rs120,000.00 per month

Application Question(s):

• Do you have at least 2 years of experience in SEO Link building?
• Have you successfully refreshed or updated existing blog content to improve its SEO performance?
• Do you have experience writing CTAs or optimizing content for lead generation and conversions?
• Do you have experience tracking blog performance using tools like Google Analytics?
• Have you used keyword research tools like Ahrefs, SEMrush, or Ubersuggest?
• Have you ever managed to get pages to rank on Google's first page?
• Have you ever had experience working with SaaS platforms/sites?

Work Location: In person