SEO & Performance Marketing Executive

SEO & Performance Marketing Specialist

About the Role

We're looking for a data-driven SEO and Performance Marketing Specialist with having 2 to 3 years of experience & who will own our organic and paid acquisition strategy from the ground up. You'll be responsible for keyword research that drives our content strategy, on-page optimization that converts traffic, and managing high-ROI campaigns across Google Ads and Meta platforms.

What You'll Do

SEO Strategy & Execution (60%)

• Keyword Research & Strategy
• Conduct comprehensive keyword research to identify high-intent B2B SaaS search opportunities
• Develop keyword clusters aligned with buyer journey stages (awareness, consideration, decision)
• Prioritize keywords based on search volume, difficulty, and business impact
• Create monthly keyword targeting roadmaps for the content team
• On-Page Optimization
• Lead technical SEO audits and implement fixes (site speed, crawlability, schema markup, mobile optimization)
• Optimize existing pages for target keywords (meta titles, descriptions, headers, internal linking)
• Develop on-page SEO guidelines and train content team on best practices
• Monitor and improve Core Web Vitals and page experience signals
• Content Direction & Collaboration
• Provide detailed SEO briefs to content creators (target keywords, search intent, content structure, word count)
• Review and optimize all content pre-publication for SEO best practices
• Identify content gaps through competitor analysis and search trends
• Build and maintain a content calendar aligned with SEO priorities
• Performance Tracking
• Monitor rankings, organic traffic, and conversion metrics in Google Analytics 4 & Search Console
• Conduct regular SEO audits and competitive analysis
• Report on SEO ROI and pipeline contribution monthly

Performance Marketing (40%)

• Google Ads Management
• Build, launch, and optimize Google Search and Display campaigns
• Conduct keyword research for PPC and maintain negative keyword lists
• Write compelling ad copy and test variations for maximum CTR
• Manage bidding strategies and budget allocation across campaigns
• Implement conversion tracking and optimize for pipeline metrics (MQLs, SQLs, demos)
• Meta Ads Management
• Create and manage Facebook and LinkedIn ad campaigns targeting B2B audiences
• Develop audience segments and lookalike audiences based on ICP
• Design A/B tests for creative, copy, and landing pages
• Monitor campaign performance and optimize for cost-per-lead and CAC
• Landing Page Optimization
• Collaborate with design to create high-converting landing pages
• Implement CRO best practices and run A/B tests
• Ensure seamless tracking and attribution across all campaigns
• Budget Management & Reporting
• Manage monthly paid media budget across channels
• Provide weekly performance reports with actionable insights
• Calculate and optimize for CAC, LTV:CAC ratio, and ROAS

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person