SEO Specialist

Job Title: SEO & WordPress E-commerce Developer (with Paid Media Focus)

Job Summary

We are seeking a highly skilled and results-driven individual to manage and enhance our online presence through a combination of website development, Search Engine Optimization (SEO), and e-commerce growth strategies, with a focus on paid advertising channels like Facebook and Instagram Ads. The ideal candidate is a technical problem-solver with a strong grasp of digital marketing, specifically within the e-commerce space.

Key Responsibilities

1. WordPress & E-commerce Development

• Website Management: Design, develop, and maintain high-performing, secure, and responsive WordPress websites, with a primary focus on the WooCommerce platform.
• Technical Implementation: Write clean, well-documented code (HTML, CSS, JavaScript, PHP) for custom themes, plugins, and functionality to meet business requirements.
• Optimization: Continuously optimize site speed, Core Web Vitals, and overall performance for an optimal user experience (UX) and conversion rate.
• Integration: Manage and integrate third-party services, APIs, payment gateways, and essential e-commerce plugins.
• Maintenance & Security: Perform regular website backups, security checks, and platform/plugin updates to ensure optimal uptime and security.

2. Search Engine Optimization (SEO)

• Technical SEO: Conduct regular technical SEO audits (crawlability, indexation, site architecture, structured data/Schema Markup) and collaborate with development to implement fixes.
• On-Page SEO: Optimize all on-page elements, including titles, meta descriptions, headings, and images for targeted e-commerce keywords and conversion.
• Keyword Strategy: Conduct in-depth keyword research for e-commerce products, categories, and supporting content (blog) to identify growth opportunities.
• Monitoring & Reporting: Use tools (e.g., Google Analytics, Google Search Console, SEMrush/Ahrefs) to track SEO performance, analyze traffic, rankings, and conversions, and provide actionable insights.
• Content Collaboration: Work with the content team to ensure all new product and blog content is fully optimized for search intent and SEO best practices.

3. Paid Media (Facebook & E-commerce Ads)

• Ad Platform Management: Set up, manage, and optimize advertising campaigns primarily on Facebook and Instagram Ads (Meta Ads Manager) to drive e-commerce sales and ROI.
• Pixel & Tracking: Ensure the Facebook Pixel, Conversion API, and other necessary tracking tools are correctly implemented on the WordPress/WooCommerce site for accurate campaign measurement and optimization.
• Audience Strategy: Develop and manage effective audience targeting strategies, including custom audiences, lookalike audiences, and re-marketing campaigns.
• A/B Testing: Design and execute A/B tests on ad creatives, copy, targeting, and landing pages to continuously improve campaign performance.
• Budget Management: Monitor ad spend daily, adjust bids, and manage campaign budgets to meet key performance indicators (KPIs) for Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

Required Skills & Qualifications

• Proven Experience: [X] years of demonstrable experience in WordPress Development, specifically with WooCommerce for e-commerce.
• Technical Proficiency: Strong proficiency in HTML, CSS, JavaScript, and PHP. Experience with theme customization and building custom WordPress functionality.
• SEO Expertise: In-depth knowledge of technical, on-page, and off-page SEO best practices and ability to translate data into optimization strategies.
• Paid Media Knowledge: Solid working knowledge of managing and optimizing campaigns in Meta Ads Manager (Facebook/Instagram Ads), including setting up and troubleshooting the Facebook Pixel.
• E-commerce Focused: Deep understanding of the e-commerce sales funnel, conversion rate optimization (CRO), and user experience (UX) on online stores.
• Analytics Tools: Proficiency with Google Analytics, Google Search Console, and at least one major SEO tool (SEMrush, Ahrefs, Moz, etc.).
• Problem-Solver: Excellent troubleshooting and debugging skills across both website development and ad tracking.
• Communication: Strong verbal and written communication skills to articulate technical issues and marketing performance to non-technical stakeholders.

Preferred (Bonus) Qualifications

• Experience with other e-commerce platforms (e.g., Shopify, Magento).
• Experience with other PPC platforms (e.g., Google Ads, Bing Ads).
• Familiarity with Git or other version control systems.
• Certification in a relevant field (e.g., Google Ads, Google Analytics, Yoast SEO).

Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 12 months

Pay: ₹10,770.30 - ₹20,000.00 per month

Work Location: In person