SEO Specialist

Job Overview
We are seeking a skilled and motivated SEO Specialist to join our team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with the ability to enhance our online presence and drive organic traffic. This role requires a blend of analytical skills, creativity, and technical knowledge to optimize our website and content for search engines.

Duties

• Conduct comprehensive keyword research to identify high-value opportunities for content creation and optimization.
• Develop and implement effective SEO strategies to improve website rankings on search engines.
• Monitor and analyze website performance using tools such as Google Search Console and Google Analytics.
• Optimize website content, including meta tags, headings, images, and overall site structure for better visibility.
• Collaborate with content creators to ensure that all published material aligns with SEO best practices.
• Manage social media platforms to enhance brand visibility and engagement while aligning with SEO efforts.
• Utilize tools like Google Tag Manager for tracking and measuring the effectiveness of SEO initiatives.
• Stay up-to-date with industry trends, algorithm changes, and emerging technologies related to SEO.

Qualifications

• Proficiency in HTML and CSS is essential for making on-page optimizations.
• Experience with SEM (Search Engine Marketing) strategies is preferred.
• Familiarity with content management systems (CMS) to efficiently manage website updates.
• Strong research skills to analyze competitors and identify trends in the market.
• Knowledge of Adobe Creative Suite is a plus for creating engaging visual content.
• Experience in social media management to complement SEO efforts is beneficial.
• Ability to work collaboratively within a team environment while also being self-motivated.

If you are passionate about driving results through effective SEO practices and enjoy working in a fast-paced environment, we encourage you to apply for this exciting opportunity.

Job Type: Part-time

Expected hours: 20 per week