SEO Specialist

Key Responsibilities:

• Conduct thorough SEO audits for our website to identify areas of improvement and develop a strategic plan to address them.
• Perform keyword research and analysis to identify high-value keywords and optimize website content accordingly.
• Develop and implement link-building strategies to enhance our website s authority and search engine ranking.
• Collaborate with the content team to ensure SEO best practices are integrated into content creation and distribution.
• Monitor and analyze website performance using tools such as Google Analytics, and make recommendations for improvement.
• Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices to adapt strategies accordingly.
• Collaborate with web developers and marketing team to ensure SEO strategies are integrated into web development and marketing initiatives.
• Provide regular reports on SEO performance, including rankings, traffic, engagement, and other relevant metrics.
• Manage local SEO efforts including optimizing for Google My Business and other local search opportunities.
• Work with PPC and social media teams to optimize cross-channel strategies for maximum visibility and performance.