SEO Specialist

Job Title: SEO Specialist

Company: Chimney Cricket Location: Sarasota, FL Type: Full-Time

Chimney Cricket is a rapidly growing e-commerce brand dedicated to offering curated high-quality fireplaces, Fire Pits, BBQs, and more. We are looking for a data-driven and technically skilled SEO Specialist to drive significant organic traffic and revenue growth across our national online platform.

The Role

We are seeking an experienced SEO Specialist who will be responsible for developing and executing a comprehensive national e-commerce SEO strategy. A deep understanding of technical SEO, on-page optimization, content strategy, and proficiency with industry-leading tools like Semrush (or similar, such as Ahrefs, Moz, etc.) is essential. This role will focus on optimizing our large product catalog, category pages, and overall site architecture to maximize visibility in search engine results.

Key Responsibilities

1. Strategic & Analytical SEO:

• Develop and execute a data-driven SEO strategy to increase organic traffic, keyword rankings, and organic revenue for our national e-commerce store.
• Conduct in-depth keyword research and competitive analysis using Semrush and other tools to identify high-converting commercial and informational search opportunities for products and categories.
• Monitor, analyze, and report on key SEO performance metrics (traffic, rankings, conversions, Core Web Vitals) using tools like Google Analytics, Google Search Console, and Semrush.

2. Technical SEO & Site Performance:

• Perform regular site audits (with tools like Semrush Site Audit) to identify and resolve technical SEO issues, including crawl errors, indexation issues, site speed, mobile-friendliness, and structured data implementation.
• Optimize site architecture, navigation, and internal linking structure across a large e-commerce catalog to improve crawlability and user experience.
• Manage and implement best practices for canonicalization, pagination, and XML sitemaps.

3. On-Page & Content Optimization:

• Optimize all on-site elements, including product pages, category pages, blog content, meta tags, headers, and image alt text, ensuring alignment with keyword strategy and user search intent.
• Collaborate with content and merchandising teams to create high-quality, SEO-friendly product descriptions, buying guides, and informational content that support the sales funnel.

4. Off-Page SEO & Authority:

• Assist in developing and implementing link-building strategies and digital PR campaigns to acquire high-quality, relevant backlinks and increase Domain Authority.
• Monitor backlink profile health using Semrush Backlink Audit or similar tools and manage disavow efforts as needed.

5. Stay Current:

• Stay up-to-date with the latest search engine algorithm updates, industry trends, and SEO best practices to ensure our strategy remains effective and compliant.

Qualifications

• 2+ years of dedicated experience in Search Engine Optimization, specifically for e-commerce websites or national online retailers.
• Proven, hands-on expertise with Semrush (or a similar enterprise-level SEO platform) is required.
• Strong understanding of technical SEO, including HTML, CSS, JavaScript, and how they impact SEO performance.
• Proficiency in Google Analytics, Google Search Console, and other web analytics tools.
• Excellent analytical and problem-solving skills with a strong ability to translate data into actionable insights and measurable results.
• Experience with e-commerce platforms (e.g., Shopify Plus, Amazon, Magento, etc.) is a strong plus.

Why Join Us?

• Competitive compensation and performance-based incentives
• High-growth environment with the chance to make a real impact
• Diverse product catalog and strong brand identity
• Mentorship and support from a team focused on long-term success

To Apply:

Please submit your resume and a cover letter detailing your specific experience with Semrush or similar tools and your most impactful SEO achievement in an e-commerce environment.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Paid time off

Work Location: In person