SEO Specialist

The SEO Specialist will enhance online visibility and drive organic growth for our builder partners. This role blends traditional SEO expertise with a flair for content planning and AI-driven content creation. The ideal candidate will thrive at the intersection of content/keyword strategy and innovative AI tools, ensuring that our partners’ websites rank higher and engage more effectively with their target audiences.

SEO Strategy & Implementation

• Develop and execute SEO/AIO strategies to improve organic rankings and drive qualified traffic.
• Conduct keyword research, competitive analysis, and on-page optimization to enhance search performance.
• Collaborate with content creators to plan and develop optimized content that aligns with search intent.
• Perform SEO audits and implement solutions for issues, including page speed, crawl errors, and mobile usability.
• Monitor and improve backlink profiles, site architecture, and internal linking structures.

Content Planning

• Leverage AI tools to streamline content ideation, generation, and optimization.
• Guide content workflows, ensuring quality and alignment with general and local best practices for search engines and AI platforms.
• Plan long-term content strategies that balance human creativity with AI efficiency.
• Use data to identify high-value content opportunities and refresh existing content.

Reporting & Analytics

• Utilize Google Analytics, Search Console, and other tools to track site performance and organic growth.
• Generate performance reports that highlight traffic, rankings, and content engagement.
• Use insights to refine SEO strategies and make data-backed recommendations to stakeholders.

Continuous Improvement

• Stay on top of evolving SEO trends, AI tools, and search engine algorithm updates.
• Test and implement new SEO techniques and AI technologies to enhance content relevance and visibility.
• Conduct A/B tests for title tags, meta descriptions, and content layouts.
• Lead educational sessions for the internal team on AI tools and SEO innovations.

Training & Support

• Continue to enhance personal skills through certifications and training on SEO and AI tools.
• Share emerging SEO and AI content trends with the broader Digital Team.
• Develop presentations to educate team members across departments on best practices and innovations in SEO.
• Collaborate with Senior SEO team members to strengthen strategic planning and execution skills.
• Ensure effective communication with cross-functional teams, particularly Account Services, to amplify client marketing efforts.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote