SEO Specialist

We are looking for an experienced SEO Specialist with a proven track record of driving organic traffic, improving SERP rankings, and generating qualified leads. The ideal candidate should not only excel at technical and on-page SEO but also understand content marketing, keyword strategy, and conversion-focused optimization to turn visitors into leads.

Key Responsibilities

Develop and execute comprehensive SEO strategies aligned with business goals to generate organic leads.

Conduct keyword research to identify high-value, intent-driven keywords for targeted content creation.

Optimize website content, blogs, and landing pages for search intent and lead conversion.

Perform regular on-page and off-page SEO audits, ensuring compliance with best practices.

Build and manage backlink strategies to enhance domain authority and rankings.

Collaborate with content, design, and development teams to improve UX and SEO performance.

Track, analyze, and report SEO performance metrics (traffic, rankings, conversions, CTR, etc.).

Stay updated on Google algorithm updates, tools, and emerging SEO trends.

Identify and fix technical SEO issues affecting crawlability, site speed, and indexation.

Implement local SEO strategies (Google My Business, citations, etc.) to improve visibility for location-based searches.

Key Requirements

Proven experience (3+ years) in SEO with measurable results in organic lead generation.

Strong understanding of search intent, funnel stages, and lead conversion optimization.

Hands-on expertise with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

Solid grasp of on-page, off-page, and technical SEO principles.

Basic knowledge of WordPress, HTML, CSS, and structured data markup.

Excellent analytical, problem-solving, and communication skills.

Ability to work independently and deliver results under tight deadlines.

Preferred Qualifications

Experience in healthcare, architecture, or B2B service industries (preferred).

Knowledge of content marketing and social media integration for SEO.

Certification in Google Analytics / SEO specialization (a plus).

Performance Metrics

Increase in organic traffic (month-on-month).

Growth in keyword rankings for target terms.

Conversion rate improvement from organic channels.

Quality and number of organic leads generated.

Job Type: Full-time

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time

Work Location: In person