SEO Specialist

• Keyword Research & Strategy: Identify high-value keywords and develop strategies to target them effectively for content creation and optimization.
• On-Page Optimization: Optimize website content, meta tags, headings, images, and internal linking to align with SEO best practices.
• Technical SEO: Audit and improve website performance, including site speed, mobile-friendliness, crawlability, indexing, and schema markup.
• Content Development: Collaborate with content creators to produce SEO-friendly content, including blogs, landing pages, and product descriptions.
• Link Building: Develop and execute strategies to acquire high-quality backlinks from reputable websites to boost domain authority.
• Analytics & Reporting: Track performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs; provide regular reports on traffic, rankings, and conversions.
• Competitor Analysis: Analyze competitors’ SEO strategies to identify opportunities and stay ahead in search rankings.
• Algorithm Updates: Stay informed on search engine algorithm changes and adapt strategies to maintain or improve rankings.
• Collaboration: Work with marketing, web development, and content teams to align SEO efforts with broader business objectives.
• Local SEO (if applicable): Optimize for local search results, including Google My Business, local citations, and reviews.

Qualifications:

• Experience: 2–5+ years in SEO or digital marketing, with a proven track record of improving organic search performance.
• Skills:
• Proficiency in SEO tools (e.g., Google Analytics, Search Console, Ahrefs, Moz, SEMrush).
• Strong understanding of HTML, CSS, and website CMS platforms (e.g., WordPress, Shopify).
• Knowledge of search engine algorithms and ranking factors.
• Analytical skills to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Education: Bachelor’s degree in marketing, communications, or a related field (preferred but not always required).
• Certifications (optional): Google Analytics, Google Ads, or other SEO-related certifications are a plus.

Key Competencies:

• Attention to detail and problem-solving skills.
• Adaptability to evolving SEO trends and algorithm updates.
• Ability to prioritize tasks in a fast-paced environment.
• Strong understanding of user intent and search behavior.

Work Environment:

• Onsite work.
• May require to work between 5 am to 4.30, depending on company’s requirement.
• Fast-paced, with a focus on meeting performance metrics and deadlines.

Job Type: Full-time

Pay: Up to ₹45,000.00 per month

Work Location: In person