SEO Specialist

Role Summary:

The SEO Specialist is responsible for improving website visibility, driving organic traffic, and supporting client marketing objectives through effective search engine optimization strategies. This entry-level, hourly position is perfect for a detail-oriented individual eager to kickstart a career in digital marketing. With a focus on performance, this role offers bonuses based on measurable results and opportunities for growth within the company.

Key Responsibilities:

1. SEO/AEO Strategy and Implementation

• Fully onboard clients to our SEO tools.
• Optimize Google Business Profiles & Manage Client Citations.
• Conduct keyword research to identify optimization opportunities.
• Optimize website content, metadata, and structure to align with SEO best practices.
• Execute on-page and technical SEO strategies to enhance website performance.

2. Client Communication, Performance Monitoring, and Reporting

• Use tools like Google Analytics, Google Search Console, and SEMrush to track SEO performance.
• Create regular reports detailing traffic, rankings, and key metrics.
• Identify trends and recommend adjustments to improve results.
• Creating monthly reporting videos to explain KPIs and campaign performance to clients.
• Regularly communicating with clients via email, phone calls, and Google Meet to address questions, provide updates, and offer suggestions for improvments.
• Coaching clients on best practices for optimizing their website's results.

3. Innovation and Collaboration

• Exploring new search related processes and improvements - AGO/GEO (AI Focus)
• Collaborating with team members on projects to move the department forward
• Participating in team meetings and contributing to strategic discussions.

4. Collaboration and Continuous Improvement

• Work with the content and development teams to ensure SEO guidelines are met.
• Assist in link-building campaigns and outreach efforts.
• Stay updated on industry trends, algorithm updates, and SEO best practices.
• Completing certifications and trainings through online courses.
• Adapting to new tools and technologies to improve service effectiveness.

5. Cross-Department - Web Design and Content Writing

Workload split is dependent on candidate strength/ability and company needs.

a. Content Writing and SEO Blog Production

• Use keyword research tools to identify informational keywords (KD ≤ 30, search volume ≥ 150) relevant to client industries.
• Write and format 2 SEO-optimized blog posts per month per client, following best practices for headers, internal/external links, metadata, and readability.
• Ensure all blog posts pass Yoast SEO and readability standards before publishing.
• Use AI tools as a starting point when needed but ensure content is unique and high-performing.
• Create supporting blog graphics or coordinate with the design team as needed.

a. Website Design & Management:

• Experiment with new website builders and design strategies.
• Manage and oversee website design, development, and transfer.
• Optimize website performance, security, and user experience.
• Manage website hosting for clients and resolve technical issues.
• Assist with other digital marketing related tasks as needed

6. Additional Digital Marketing Support

• Assisting with other digital marketing tasks as needed.

Requirements:

• Must be a FL resident for this remote position.
• Basic understanding of SEO principles and techniques.
• Understanding of WordPress, Google Business Profiles, & Other platforms.
• Familiarity with tools like Google Analytics, Google Search Console, and SEMrush or Ahrefs.
• Strong attention to detail and analytical skills.
• Effective communication and organizational abilities.
• Fluent and articulate writing and communication skills including the ability to take client meetings and phone calls.
• Eagerness to learn and adapt in a fast-paced environment.
• 1 year of SEO experience through internships, study programs, previous roles, etc.

Preferred Qualifications:

• Familiarity with industries we serve (e.g., home services, healthcare, legal, and wedding vendors).

Compensation & Benefits:

• Hourly Rate: $20/hour. Candidates with experience may be eligible for an increased starting rate
• Raises and Bonuses: Revisited quarterly based on measurable performance improvements (e.g., service performance, client retention, etc). Not guaranteed.
• Schedule: Full-time, hourly. Monday - Friday, 8am - 5pm
• Benefits: 401K (1:1 up to 3% match - option for 3.5% match on 4% contribution, after 1 year of employment), Vision Insurance, Dental Insurance, Health Insurance, 80 Hours of PTO per year, and more.
• Opportunities for career development and advancement within the company.

Job Type: Full-time

Pay: $20.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Are you a permanent FL resident?

Experience:

• SEO: 1 year (Required)
• SEMRush: 1 year (Required)

Work Location: Hybrid remote in Tampa, FL 33602