SEO Specialist

This is NOT a remote position and is located at our Virginia Beach Campus location.

The SEO Specialist will work with University Director of Web Services and other internal stakeholders to develop and lead the website SEO and content strategy as part of ECPI University's overall efforts to enhance brand engagement, awareness and loyalty through various World Wide Web and digital properties. Additionally, the SEO Specialist will oversee all aspects of website content, search engine optimization, audience engagement, and analytics reporting. The SEO Specialist will also collaborate with partners across the ECPI University Administration and campus locations to develop digital content and marketing plans that are consistent with the University's voice, brand, identity, goals and regulatory bodies.

Key Tasks and Responsibilities:

• Leverage tools, including Google Analytics, to monitor, report and act on performance of all website/digital properties
• Report weekly and monthly on all website traffic and engagement growth through data collection and reports
• Conduct website audits and identify SEO opportunities and present plans to enhance website performance
• Conduct keyword research to determine the most appropriate and relevant keywords to target
• Manage all website properties internal linking structure and enhance to support SEO efforts
• Conduct competitor keyword and website analysis
• Monitor and report on search engine keyword rankings
• Crawl internal and external websites on a regular basis to identify SEO opportunities for improvement
• Plan and execute a content strategy for ECPI University (and subsequent brands) that enhances the brand awareness, increases visibility and deepens relationships and engagement with key audience segments
• Manage brand and identity positioning across all web properties globally including main website, child brands and all paid search landing pages

Skills/Qualifications:

• Minimum of 1-2 years’ experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
• Bachelor’s degree in Marketing or related field
• Experience in Higher Education vertical is preferred
• Google Analytics and reporting experience is required, Google Analytics Certification preferred
• Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
• Ability to measure reach and engagement using analytic/reporting tools in order to develop best practices, create strategic plans and guide communications projects required
• High attention to detail required
• Excellent organizational skills with the ability to multitask and meet deadlines required

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.