SEO Specialist

Company Description

Sowaan Private Limited is a technology company operating multiple business entities in various countries. These include Sowaan Business, an IT firm; Sowaan ERP, which offers complete ERP solutions for SMBs; Sowaan Workspaces, a provider of modern office solutions for SMBs; and HatifOne, a cutting-edge call center software solution. Sowaan specializes in developing innovative, tailored solutions for businesses seeking to enhance their operational efficiency and technological capabilities.

Role Description

We are seeking a results-driven SEO Specialist to join our dynamic team at Sowaan Pvt. Ltd. The ideal candidate will be responsible for developing and executing strategies that enhance our online visibility, drive organic traffic, and improve search engine rankings across multiple platforms.

Key Responsibilities

• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize on-page elements including meta tags, headings, content, and internal linking.
• Develop and implement off-page SEO strategies such as link-building campaigns.
• Monitor, analyze, and report on website performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
• Collaborate with content creators to ensure SEO best practices are applied.
• Stay updated with the latest search engine algorithms, trends, and industry developments.
• Perform technical SEO audits and recommend improvements for site speed, mobile optimization, and crawlability.
• Track KPIs such as organic traffic, keyword rankings, and conversion rates.

Required Skills & Qualifications

• 2-3 years of experience in SEO and Digital Marketing.
• Strong understanding of SEO principles (on-page, off-page, and technical).
• Hands-on experience with SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
• Knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, etc.).
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Attributes

• Experience working in B2B SaaS or tech-driven companies.
• Familiarity with local and international SEO strategies.
• Understanding of content marketing and its integration with SEO.

What We Offer

• Competitive compensation package.
• Growth opportunities within a fast-paced, innovative environment.
• Collaborative culture with a focus on learning and professional development.
• Exposure to international markets and projects.

Job Type: Full-time

Application Question(s):

• Are you familiar with local and international SEO practices?
• Do you have hands-on experience with Google Analytics and Google Search Console?
• Have you previously managed on-page SEO (meta tags, headings, content optimization)?
• Have you executed off-page SEO strategies such as link-building campaigns?
• Do you have experience conducting technical SEO audits (site speed, mobile optimization, crawlability)?
• Have you worked with SEO tools like Ahrefs, SEMrush, or Screaming Frog?
• Have you optimized websites built on CMS platforms (e.g., WordPress, Shopify)?
• Do you have experience tracking and reporting keyword rankings and organic traffic KPIs?
• Kindly state your current salary.
• Kindly state your expected salary.

Education:

• Bachelor's (Required)

Experience:

• SEO: 2 years (Required)
• Digital Marketing: 2 years (Required)

Work Location: In person