SEO Specialist

Audit & Strategy Development

• Conduct comprehensive audits across SEO, GEO, and AEO dimensions (technical, on-page, off-page, and AI visibility).
• Develop and implement data-driven strategies to increase clients’ visibility in both organic and generative search results.
• Identify and act on opportunities to improve brand citations, entity structure, and AI retrievability.
  
  

Execution & Optimization

• Implement cutting-edge SEO and GEO techniques, including structured data, knowledge graph optimization, entity linking, and conversational search intent modeling.
• Optimize for AI-generated answers and AI Overviews, tracking performance and visibility metrics.
• Use and test new AI/SEO tools and automation workflows to streamline optimization, analysis, and reporting.
  
  

Collaboration & Leadership

• Work closely with internal teams to ensure seamless execution of campaigns and experiments.
• Take ownership and proactively identify gaps and lead initiatives to fix or improve them.
• Stay up to date on AI, search trends, and emerging technologies, sharing insights that benefit both clients and internal processes.