SEO Specialist

Location: Lahore, Pakistan (On-site)
Employment Type: Full-time
Salary: PKR 80,000 – 150,000 / month (based on experience)
Market: USA
Working Hours: 6:00 PM – 3:00 AM
Perks: Pick & Drop facility available for female employees only
Reports To: Head of E-commerce / Digital Marketing Lead

About the Role

We are looking for an experienced SEO Specialist to grow organic traffic and rankings for our USA-focused leather motorcycle ecommerce brand. You will own the complete SEO function, from technical audits and on-page optimization to content strategy and link building, with a strong focus on driving qualified organic revenue.

This role is ideal for someone who is analytical, proactive, and capable of independently executing SEO strategies that deliver measurable growth.

Key Responsibilities

• Conduct in depth keyword research targeting US buyers across product, category, and informational intent
• Optimize product pages, collection pages, meta titles, descriptions, headings, and structured data (schema markup)
• Perform technical SEO audits covering crawlability, site speed, Core Web Vitals, indexation, and canonical tags
• Develop and execute content strategies including long form blogs, buying guides, FAQs, and comparison content
• Build and manage internal linking architecture across the Shopify storefront
• Execute ethical link building campaigns including outreach, guest posting, digital PR, and brand mentions
• Monitor rankings, organic traffic, conversions, and revenue through GA4, Google Search Console, and SEO tools
• Prepare monthly SEO performance reports with actionable recommendations and growth insights
• Collaborate with content writers, designers, and developers to create SEO optimized assets
• Stay updated with Google algorithm changes and evolving SEO trends

Requirements

• 3+ years of SEO experience with a strong focus on ecommerce, preferably targeting the US market
• Strong expertise in on-page SEO and technical SEO with the ability to independently identify and fix issues
• Proficiency with tools such as Ahrefs or SEMrush, Google Search Console, GA4, and Screaming Frog
• Proven track record of growing organic traffic and revenue with measurable case studies or past results
• Experience with Shopify SEO including URL structure, metafields, canonical handling, and sitemap management
• Strong English writing and editorial skills for US based audiences
• Analytical mindset with the ability to translate SEO insights into business growth strategies

Nice to Have

• Experience within leather, apparel, motorcycle, or outdoor gear industries
• Familiarity with programmatic SEO and scalable content systems
• Understanding of AI driven search and GEO (Generative Engine Optimization)
• Basic knowledge of HTML, CSS, and Shopify Liquid for technical SEO fixes
• Experience working closely with ecommerce or performance marketing teams

Pay: Rs80,000.00 - Rs150,000.00 per month

Work Location: In person