SEO Specialist ( Full Time /Onsite ) Karachi-based people only.

Job Title : SEO Specialist

Employer: Al-Nafi , Karachi

Job Type: Full Time / Onsite / For Karachi-based people only

Job Location: Block 7 Gulshan-e-Iqbal Karachi

Days: Monday to Saturday

Timing: 10 AM to 6 PM

Apply Now: hr@alnafi.edu.pk

About the Role

We are looking for an experienced SEO Specialist to lead and execute our organic growth strategy. The ideal candidate will manage on-page, off-page, and technical SEO, optimize website performance, manage blog content, and drive high-quality organic traffic that converts into leads and revenue.

You will work closely with the content, marketing, and development teams to ensure our website ranks strongly across search engines and delivers an excellent user experience.

Key ResponsibilitiesOn-Page SEO

• Perform keyword research and search intent analysis.
• Optimize website pages (meta tags, headings, URLs, internal linking).
• Optimize content for SEO best practices and readability.
• Improve CTR through better titles and meta descriptions.
• Ensure SEO-friendly site architecture and navigation.

Off-Page SEO

• Develop and execute link-building strategies.
• Manage backlinks, outreach, and digital PR.
• Monitor and disavow toxic links if needed.
• Build brand authority through high-quality external placements.

Technical SEO

• Conduct technical SEO audits (Core Web Vitals, crawlability, indexing).
• Fix issues related to page speed, mobile usability, schema, and redirects.
• Optimize XML sitemaps, robots.txt, canonical tags.
• Work with developers to implement SEO improvements.
• Ensure proper tracking with Google Search Console and analytics tools.

Content & Blog Management

• Plan and manage SEO-driven blog strategy.
• Collaborate with writers or write SEO content yourself.
• Optimize existing blogs for better rankings.
• Identify content gaps and growth opportunities.

Analytics & Reporting

• Track keyword rankings, traffic, and conversions.
• Monitor performance using tools like GA, GSC, Ahrefs/SEMrush.
• Prepare weekly/monthly SEO performance reports.
• Provide actionable insights and recommendations.

Required Skills & Qualifications

• 2–3+ years of proven experience in SEO.
• Strong understanding of:
• On-page SEO
• Off-page SEO
• Technical SEO
• Hands-on experience with tools:
• Google Analytics
• Google Search Console
• Ahrefs / SEMrush / Moz / Screaming Frog
• Strong keyword research and competitor analysis skills.
• Experience in link building and content optimization.
• Solid understanding of HTML, CSS, and basic web technologies.
• Ability to analyze data and turn insights into actions.
• Excellent communication and documentation skills.

Preferred

• Experience in Edtech brand.
• Knowledge of CRO (Conversion Rate Optimization).
• Experience with international SEO.
• Understanding of AI tools for content and SEO.
• Basic knowledge of paid search (Google Ads).

What We Offer

• Competitive salary based on experience.
• Opportunity to lead SEO strategy end-to-end.
• Work with a fast-growing team and real business impact.
• Learning budget and access to SEO tools.
• EOBI
• Medical Insurance
• Fuel Allowance
• Employee Loans
• Performance-based bonuses
• Annual Increments
• 50% Discount on all Al-Nafi Tracks and courses

Apply with your CV now to: hr@alnafi.edu.pk

Job Type: Full-time

Work Location: In person