SEO Specialist / SEO Executive

SEO Strategy & Planning

Job Title: SEO Specialist
Department: Digital Marketing
Reports To: Marketing Manager / Project Manager

Key Responsibilities

• Develop and implement on-page, off-page, and technical SEO strategies tailored to client industries.
• Conduct keyword research and competitor analysis to identify growth opportunities.

On-Page Optimization

• Optimize website content, meta tags, headings, internal linking, and URL structures.
• Work with developers/designers to implement best SEO practices in website architecture and UX.

Off-Page & Link Building

• Build high-quality backlinks through ethical link-building strategies.
• Manage outreach campaigns and guest posting opportunities.

Technical SEO

• Conduct regular SEO audits and resolve issues such as crawl errors, site speed, mobile-friendliness, indexing problems.
• Implement structured data (schema) where relevant.

Content Collaboration

• Suggest content topics based on keyword opportunities and SEO trends.
• Collaborate with content writers to ensure SEO-friendly content creation.

Local SEO Management

• Create, optimize, and manage Google Business Profiles (Google My Business) for clients.
• Ensure consistent NAP (Name, Address, Phone) citations across online directories.
• Post regular updates, offers, and news on Google Business Profiles.
• Monitor and respond to customer reviews to enhance reputation.
• Track local rankings and optimize for “near me” and geo-specific searches.

Analytics & Reporting

• Monitor performance using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.
• Prepare monthly reports on keyword rankings, organic traffic, and ROI for clients.

Stay Updated

• Keep up with latest SEO trends, algorithm updates, and industry best practices.

Key Skills & Competencies

• Strong understanding of SEO principles (on-page, off-page, technical).
• Experience with SEO tools (Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog).
• Knowledge of HTML, CSS basics (for communicating with developers).
• Familiarity with CMS platforms like WordPress, Shopify, etc.
• Analytical mindset with ability to interpret data and make decisions.
• Good communication skills for client interaction and reporting.

KPIs

• Growth in organic traffic and local impressions.
• Improvement in local keyword rankings (Maps & Search).
• Increased engagement on Google Business Profiles (calls, direction requests).
• Number & quality of backlinks.
• Timely delivery of reports and measurable action plans.

Job Type: Full-time