SEO Specialist (WordPress + WPML Multilingual SEO)

Role Summary

We are hiring an experienced SEO specialist who has proven results on multilingual WordPress websites using WPML. You will own SEO strategy and execution across technical SEO, on-page optimisation, content SEO, and international SEO (language + country targeting). This role requires documented project history, strong reporting discipline, and the ability to operate with minimal supervision.

Key Responsibilities

International & Multilingual SEO (WPML Focus)

• Configure and optimise WPML SEO setup (language structure, URL format, indexation control, canonical logic).
• Implement/validate hreflang strategy and ensure correct language/country targeting.
• Prevent duplicate content across translations (canonical rules, noindex where needed, translation parity checks).
• Manage multilingual keyword mapping and content alignment per language (not direct translation only).

Technical SEO (WordPress)

• Run technical audits and fix issues: crawlability, indexation, redirects, canonicalisation, sitemap/robots, pagination.
• Improve Core Web Vitals and performance in coordination with dev/design (image optimisation, caching, scripts).
• Ensure schema markup is correct and scalable (Article, FAQ, Organization, Breadcrumbs, LocalBusiness as needed).
• Maintain clean site architecture and internal linking structure.

On-Page & Content SEO

• Build and maintain a keyword-to-page map (primary + secondary clusters).
• Optimise titles, meta descriptions, headings, content structure, internal links, and CTAs.
• Create SEO content briefs for writers (including multilingual requirements, intent, FAQs, schema targets).
• Implement E-E-A-T improvements (author profiles, editorial standards, citation strategy where relevant).

Tracking, Reporting, and Ownership

• Set up and monitor Google Search Console, GA4, and reporting dashboards.
• Weekly reporting: wins, losses, actions completed, next priorities, and measurable impact.
• Identify and execute quick wins while planning longer-term growth.

Required Experience & Skills (Must-Have)

• 3+ years of hands-on SEO experience with measurable growth results.
• WPML multilingual SEO experience (not optional). You must have worked on at least 1–2 multilingual WordPress sites using WPML.
• Strong understanding of international SEO: hreflang, language targeting, duplicate-content prevention, localisation.
• Demonstrated technical SEO capability (audits, fixes, clear implementation guidance).
• Strong portfolio: live URLs, case studies, or before/after metrics showing impact.
• Ability to work with structured workflows, deadlines, and accountability.

Preferred (Strong Advantage)

• Experience with UK market SEO and/or service-based businesses (B2B, advisory, professional services).
• Familiarity with WP performance tooling and optimisation (caching, image/CDN best practices).
• Link-building/digital PR experience with clean, compliant methods.
• Experience coordinating with translators/writers across multiple languages.

Tools (You Should Be Comfortable With)

• Google Search Console, GA4, Looker Studio
• Screaming Frog (or similar crawler)
• Ahrefs / SEMrush (or equivalent)
• WordPress SEO plugins (Rank Math / Yoast) + WPML ecosystem

Deliverables & KPIs (How You Will Be Measured)

First 30 days

• Full SEO audit (technical + content + multilingual), prioritised roadmap, and quick wins implemented.

60–90 days

• Improved indexation health, reduced errors, improved CTR on priority pages, initial ranking movement on mapped keywords.

Ongoing KPIs

• Growth in non-branded organic traffic and qualified leads
• Ranking improvements for priority keywords (per language)
• Improved CTR and reduced crawl/indexation issues
• Consistent reporting and on-time execution

Application Requirements (Mandatory)

Please submit:

• 2–4 live websites you worked on (preferably multilingual/WPML).
• A short summary of what you did and the results (traffic/rankings/leads).
• Screenshots or reports from GSC/GA4/Ahrefs that support your claims (redact sensitive data if needed).
• Your availability and preferred working arrangement.

Job Type: Full-time

Pay: From Rs60,000.00 per month

Work Location: In person