Job Description:
1. Strategy & Planning
- Develop and implement comprehensive SEO strategies aligned with business goals.
- Conduct market research, competitor analysis, and keyword research to identify growth opportunities.
- Define KPIs and set measurable goals for the SEO team.
2. Team Leadership & Collaboration
- Lead, mentor, and manage a team of SEO specialists, content writers, and analysts.
- Provide training, guidance, and performance reviews to ensure team effectiveness.
- Collaborate with marketing, content, design, and development teams to execute SEO initiatives.
3. On-Page & Technical SEO
- Oversee optimization of website content, structure, and metadata to improve rankings.
- Ensure best practices in site architecture, internal linking, and page speed optimization.
- Work closely with developers to address technical SEO issues, including crawlability and indexation.
4. Off-Page SEO & Link Building
- Develop ethical link-building strategies to improve domain authority.
- Build partnerships with relevant websites, influencers, and industry publications.
- Monitor backlink profile and ensure compliance with Google’s guidelines.
5. Analytics, Reporting & Optimization
- Track, measure, and report SEO performance across channels using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
- Continuously optimize campaigns based on data-driven insights.
- Stay updated on search engine algorithm changes and adjust strategies accordingly.
6. Content Strategy Support
- Collaborate with content teams to ensure content is SEO-friendly and aligned with keyword strategies.
- Provide guidance on blog, landing page, and website content creation.
7. Innovation & Growth
- Stay ahead of SEO trends, tools, and best practices.
- Experiment with emerging technologies (e.g., AI in SEO, voice search, structured data).
- Recommend new initiatives for continuous improvement.
minimum of 2-3 years in the SEO field. Also have minimum of 1 years of managing the team
Job-Type: On-site Job
Job Type: Full-time
Work Location: In person