SEO/ASO Specialist

This is a remote position.

The SEO Executive will be responsible for driving organic growth through advanced SEO, ASO, and ORM strategies. The position requires an individual with hands-on expertise in On-Page SEO, Off-Page SEO, Technical SEO, ASO, AIO and ORM with a clear focus on customer acquisition, accountability, and measurable business impact. This role demands a professional who can work independently, manage multiple priorities, and deliver tangible value to the team and organization.

Key Responsibilities

On-Page SEO

• Perform comprehensive keyword research aligned with business objectives and market demand.
  
• Optimize meta tags, headings, content, internal linking, and site structure to improve rankings and visibility.
  
• Collaborate with content and product teams to ensure SEO best practices are implemented during content creation.
  
• Conduct regular on-page audits to identify and implement improvements.

Off-Page SEO

• Develop and manage link-building campaigns through ethical and effective methods.
  
• Build partnerships and outreach programs to secure high-quality backlinks.
  
• Monitor backlink profile, identify toxic links, and maintain domain authority.
  
• Drive brand visibility through strategic off-page initiatives including digital PR and guest contributions.

Technical SEO

• Conduct regular technical audits to identify crawl, indexation, schema, and site performance issues.
  
• Implement technical solutions in collaboration with developers and IT teams.
  
• Ensure mobile-first optimization, structured data implementation, and compliance with Core Web Vitals.
  
• Monitor and resolve site errors, broken links, and redirect issues.

ASO (App Store Optimization)

• Optimize app listings on Google Play Store and Apple App Store including metadata, descriptions, visuals, and keywords.
  
• Monitor competitor apps and industry trends to develop improvement strategies.
  
• Drive higher app downloads and conversion rates through ongoing A/B testing and analytics.

ORM (Online Reputation Management)

• Monitor and manage brand presence across search engines, App reviews, review platforms, and social channels.
  
• Track and address negative mentions or reviews with timely and professional responses.
  
• Develop strategies to improve brand sentiment, visibility, and credibility online.
  
• Collaborate with PR, content, and customer support teams to align ORM initiatives with business goals.

Customer Acquisition & Growth

• Define and execute organic growth strategies to drive qualified leads and customers.
  
• Collaborate with paid marketing, product, and analytics teams to align on acquisition goals.
  
• Track and report on acquisition performance, highlighting ROI and business outcomes.
  
• Provide actionable insights to improve conversion funnels and user journeys.

Requirements

Key Responsibilities

• Improve organic rankings and visibility across target keywords.
  
• Increase organic traffic, leads, and conversions.
  
• Enhance app visibility, downloads, and engagement through ASO.
  
• Strengthened brand reputation and sentiment through effective ORM.
  
• Regular/Weekly/Monthly reporting with clear metrics, insights, and recommended actions.
  
• Alignment of SEO, ASO, and ORM activities with overall business and revenue objectives.

Skills and Competencies

• Strong command over On-Page, Off-Page, Technical SEO, and ORM practices.
  
• Proven expertise in ASO across Android and iOS.
  
• Proficiency in tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Moz, and ORM monitoring platforms.
  
• Strong analytical mindset with ability to derive insights from data.
  
• High level of accountability and ownership for deliverables and outcomes.
  
• Ability to multi-task and manage competing priorities effectively.
  
• Strong interpersonal skills with ability to work collaboratively across teams.
  
• Excellent communication, reporting, and presentation skills.

Qualifications

• Bachelor’s Degree
  
• 4–6+ years of experience in SEO, ASO, and ORM with demonstrable results.
  
• Track record of driving organic growth, customer acquisition, and brand reputation management.

Benefits

At eligarf Technologies, we transcend the boundaries of conventional IT services, crafting tailor-made solutions that catalyse your business ambitions. With a global footprint, we seamlessly blend innovation and expertise to architect a digital landscape that amplifies your growth trajectory.

Our core ethos revolves around sculpting bespoke services that resonate with your unique business DNA. We don’t offer mere solutions; we engineer strategies that become an intrinsic part of your success story. From Agile software development and meticulously curated software development to cutting-edge AI & ML and seamless cloud integration, our offerings are a symphony of technology and strategy.

We want enthusiastic people to be part of our family and have an open mind-frame and are willing to experiment with different options and multi-task in different aspects of business. Let us assure you that work will not be easy, but it will be worth it. We are an established company with a start-up mind-set and are looking for members to skip lunches over meetings, brainstorm on ideas on different aspects of business and roll up their sleeves and get their hands dirty. We want members who want to do something new and different and make a mark in whatever they do. We are not looking for time watching members. We are looking for a member who stays with us through the highs and lows of a dynamic and fast growing organization. You will have enough challenges to grow and enjoy your work. We have an interesting ABCDEF philosophy, which we believe will help you an individual. If you would like to work in this dynamic environment, know more about ABCDEF and contribute to your and the company’s growth.

If this job description is of your interest, please revert ASAP to move ahead.

For any further queries, feel free to contact at Talent@eligarf.tech