SEO/Generative Engine Optimization

Our well-known client in the healthcare industry is looking for an SEO strategist to join their team on a remote basis, on a 1 year contract with the opportunity to extend. 

In this role, you will lead the evolution of theit organic discovery strategy, bridging the gap between traditional SEO and Generative Engine Optimization (GEO). You will ensure that whether a patient, caregiver, or Healthcare Professional (HCP) asks Google, ChatGPT, or Perplexity about our therapies, they find accurate, compliant, and helpful information.

Key Responsibilities

1. Advanced SEO & GEO Strategy

Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data.

Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture.

Technical Excellence: Oversee technical SEO health across the portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs.

2. AI Workstreams & Innovation

AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis.

AI Search: Make content recommendations for conversational queries ("Is X drug covered by Medicare?" etc.

3. Cross-Functional Leadership & MLR Navigation

Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance.

Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact.

Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team.

Who You Are

You are an experienced SEO with deep roots in traditional search, but are excited, not intimidated, by the disruption of AI in search.

The Technical Expert: You know that robots.txt is just the start. You understand how Large Language Models (LLMs) retrieve information (RAG) and how to structure content to be "fed" to these models.

Qualifications

Experience: 7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance).

GEO & AI Fluency: Demonstrated understanding of how LLMs impact search. Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus.

Technical Skills: Deep proficiency in Schema.org, Knowledge Graph architecture. Familiarity with SEO tools like Google Search Console, SEMRush, etc.

Regulatory Knowledge: Experience navigating MLR/PRC review cycles.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To
akline@creativecircle.com
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Alexa Kline - Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 01/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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