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Shopper Marketing Executive / Trade Marketing Executive
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- Working closely with the Shopper marketing manager & Regional sales teams in each of the countries to plan & execute in store promotions & other activations.
- Managing the promo & trade spend budgets allocated to each region.
- Tracking the promo plan & Budgets vs actuals, investing issues related to execution, identifying solutions & recommending actions.
- Analysing the sales, sell out & retail audit data to come up with useful insights & further action plans.
- Liase with all the internal departments to develop & implement trade marketing tools(POSMs, Planoguide, Creatives ,MIS reports) required for each of the regions.
- Track campaign performance and ROI, providing reports and recommendations.
- Build strong relationships with retailers, distributors, and key trade partners.
- Monitor competitor activities, market trends, and shopper behaviour insights.
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