SME Sales Senior Manager

Job Purpose

Responsible for delivery of revenue and sales targets of the Sales accounts nationwide through channel partners, dedicated resellers, indirect channel – shops and premium dealers. including both the distribution and the retail functions, with focus on: expanding reach & ensuring availability and Attaining the desired product mix & enhancing revenue generation.

Responsibilities

• Formulating the sales channel strategy, to deliver revenue and profitability targets for Sales Accounts and ADSL resellers in line with the Enterprise Sales and EBU Sales Strategy.
• Prepare & implement annual and quarterly business plans & sales forecasts that support realizing the overall corporate objectives & budgets, followed by quarterly business reviews to upper management summarizing channel activities & results benchmarked against plans.
• Continue to grow and refine an already established traditional indirect channel and leverage Etisalat's unique strengths to traverse to a more diverse & differentiated channel structure that would lead to trade network expansion & securing trade competitive advantage.
• Actively participate in the target setting process using market intelligence and market awareness Understand the core and strategic products within the product portfolio that will deliver on revenue targets.
• Ensure that all relevant activities which are essential for the success of the SME indirect sales channel are rolled out in a timely and cost-effective manner.
• Plan & execute trade activities & promotions to enhance performance and achievement also improving visibility in the marketplace & outshining competition.
• Responsible for owning account planning and associated pipeline for all Sales channels and ADSL resellers maintaining channel control and positive influence within the channel.
• Position Etisalat as the Solution Provider of choice within the trade channel and develop channel members' loyalty.
• Lead and drive high performance across all the channels through a structured performance management system driven by monthly one to ones and weekly channel meetings.
• Lead the monitoring, assessment & continuous development of distributors' and retailers' performance & capabilities; ensuring appropriate & effective representation in the market.
• Ensure that sales commissions support maintenance of existing business, promote new business and drives strategic products by engaging with HR and Strategic Planning and Reporting.
• Develop the WiFi Hotspots acquisition expansion plans along with Marketing and technical teams to ensure optimal coverage.
• Lead the development, implementation & continuous streamlining of relevant processes involved in running day to day operations internally and externally.
• Coach, lead & develop team members and ensure they are properly equipped, trained and motivated to achieve their objectives, promoting a "can do" attitude and synergetic team spirit within a healthy competitive environment.
• Manage talent within the team and secure succession plans.

Qualifications

• Minimum 10 years of experience.
• Excellent in English (Reading, Writing & Oral).
• High communication skills.
• Adaptability & flexibility.
• High level of commitment & reliability.
• Excellent presentation & Negotiation skills.