SMM Creative Content Strategist

Develop content strategies and campaign ideas tailored to each client’s brand goals and audience. Research competitors and market trends to identify effective content types and themes. Plan monthly creative directions and detailed briefs for the design and production teams. Meet with clients (online and in person) to discuss objectives, share ideas, and present concepts. Guide the creative team on what type of visuals, videos, and posts should be produced. Review performance insights and recommend improvements for future content. Ensure all content aligns with brand tone, audience preferences, and platform trends.