Social Content Creator

The team you will be a part of

The Creative Team serves as our brands’ internal agency, conceptualizing and producing high-impact visual assets and storytelling strategies that bring the organization’s products and services to life. By blending artistic excellence with strategic goals, the team ensures a cohesive brand identity across all digital and physical touchpoints to deepen engagement with the target audience.

This role in summary

We’re looking for a social-first content creator to join our in-house agency and help power a modern, always on content engine for our KitchenAid business. This role is built for someone who lives in social feeds, understands platform-native storytelling, and can create high performing content at scale - not just one-off hero assets. You’ll sit at the intersection of culture, creativity and craft - ideating, producing, shooting, editing and evolving content designed to feel native to Tiktok, Instagram, Pinterest, YouTube and emerging platforms. This is not a traditional production or creative role. This is a creator-minded, performance -aware, culture-driven content role.

Your responsibilities will include

Create Social First Content at Scale:

• Concept, shoot, and edit high-volume, platform native content across key social platforms
• Translate brand priorities, product stories, and cultural moments into snackable,
  thumbstopping content.

Move at the Speed of Culture:

• Partner with social strategist(s) to spot trends, sounds, formats and behaviors early to turn them into on-brand content
• Participate in agile, real-time content around launches, moments and events
• Contribute ideas proactively - not just execute briefs.

Think like a creator, not a producer:

• Optimizing content for stronger performance
• Continuously test, learn and evolve creative formats based on performance.
• Own End to End Creation
  
  • Shoot (iPhone + light production set ups)
  • Edit (CapCut, Premier, Final Cut etc)
  • Design lightweight motion and text overlays
  • Deliver ready-to-post assets optimized per platform.
  • Strong experience in new and existing creator tools for editing

Minimum requirements

• 5-7 years creating social first video content (agency, brand, or creator background)
• A Deep understanding of: TikTok, Instagram, YouTube, Pinterest
• A Portfolio that shows: Short form video; Platform native storytelling; Trend-awareness executions

Preferred skills and experiences

• Strong collaboration - This role will be within a core KitchenAid Pod, partnering directly with our social team
• You’re chronically online (in the best way)
• Experience working in an agency environment
• Experience working with influencers, creators and brand partnerships
• You care about performance just as much as craft

What we offer

Generous benefits package, Whirlpool employee discount, fitness &;;; educational reimbursement programs, kitchenettes, and more!

Additional information