Social Content Producer & Video Editor

About Xhale

Xhale is a fast-growing consumer brand reinventing the traditional herb grinder through better design, premium materials, and a completely different slicing mechanism.

We are building more than a product company. Our goal is to create a recognizable lifestyle brand centered around elevated experiences, adventure, craftsmanship, humor, and the idea that life is too short to settle for ordinary.

We are looking for an experienced content producer who genuinely understands what makes social content perform.

This is not a basic videographer role. We want someone who understands strong hooks, pacing, storytelling, trends, music, humor, visual style, and how to make people stop scrolling.

You should understand cannabis culture and be able to create content that feels authentic to the industry without looking cheap, cliché, or overly promotional.

Our brand is elevated, adventurous, modern, and a little disruptive. We want content that feels cooler, sharper, and one step above the typical product brand.

Why This Role Is Different

You will have real creative ownership and work directly with the founders to help shape how Xhale looks, sounds, and grows on social media.

There is no large production team or corporate approval process. You will be the hands-on creative behind the content, with the freedom to pitch ideas, experiment, and build something people genuinely want to follow.

As Xhale grows, there is significant room for increased compensation, responsibility, and long-term career growth for someone who performs and helps expand our social presence.

What You’ll Do

• Develop original concepts for TikTok, Instagram Reels, and YouTube Shorts
• Film and edit short-form social content
• Create visually interesting product, lifestyle, comedy, and behind-the-scenes videos
• Turn Xhale’s messaging into content that feels entertaining, not like an advertisement
• Find creative ways to showcase the product and the culture around it
• Study performance and improve hooks, edits, pacing, and concepts
• Help shape the voice and visual direction of the Xhale brand
• Own projects from initial idea through filming, editing, and final delivery

You’re a Great Fit If You

• Understand why certain videos go viral
• Have excellent taste in editing, music, pacing, and visual storytelling
• Keep up with internet culture and social trends
• Understand cannabis culture and its audience
• Can make content feel premium while still feeling native to social media
• Are comfortable taking an idea from concept through final edit
• Want creative freedom and the chance to leave a visible mark on a growing brand
• Care more about making content people watch than producing traditional corporate videos

Please apply with examples of social content you have filmed or edited.

Website: XhaleSupply.com

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule

Application Question(s):

• Please share a link to your portfolio, social media accounts, or examples of short-form content you have personally filmed and edited. Briefly explain your role in creating the work.
• Have you helped grow a social media account? Please share the account, starting and current follower counts, timeframe, and what you personally did to contribute to the growth.

Work Location: Hybrid remote in American Fork, UT 84003