Experience
- 4–6 years in digital communications, brand marketing, or content (FinTech, SaaS, or financial services preferred).
- Exposure to executive communications and B2B storytelling is highly desirable.
Education & Qualifications:
- Bachelor’s degree in Communications, Marketing, Business, Media, or a related field.
- Additional certification in digital marketing, analytics, or product marketing is a plus.
Skills
- Exceptional writing and editing for professional audiences.
- Strong command of LinkedIn strategy, digital storytelling, and community activation.
- Familiarity with Canva/Figma, CMS tools (WordPress/HubSpot), and analytics dashboards.
- Ability to manage multi-channel content workflows and coordinate cross-functionally.
Attributes
- Self-starter who takes initiative and operates with minimal supervision.
- Brand-disciplined; understands tone control in a regulated FinTech context.
- Analytical, collaborative, and adaptable; thrives in a startup environment.
KEY RESPONSIBILITIES:
Brand Visibility & Strategy
- Lead digital communications across LinkedIn, website, Instagram, and Facebook.
- Develop an integrated content calendar aligned with business priorities and campaigns.
- Ensure message accuracy, tone consistency, and professionalism across all channels.
Founder Brand Building
- Partner with founders to plan, draft, and manage thought-leadership and executive content.
- Coordinate cadence, approvals, and engagement to strengthen founder visibility with investors, clients, and talent.
Community & Advocacy (UGC)
- Design and execute user-generated content programs highlighting client success stories and referrals.
- Build and nurture engagement spaces (e.g., curated groups, newsletters) to foster a user community.
- Collaborate with Growth and Client Success teams to identify and activate brand advocates.
Content Production & Coordination
- Create and edit written and visual content in-house; manage agency partners for larger creative assets.
- Maintain and update website content in sync with product launches and campaigns.
Analytics & Continuous Improvement
- Track and report key performance metrics (reach, engagement, conversions, referral impact).
- Present monthly insights and recommendations to optimize messaging and effectiveness. - Track and report key performance metrics (reach, engagement, conversions, referral impact).
- Present monthly insights and recommendations to optimize messaging and effectiveness.
Job Type: Full-time
Pay: Rs150,000.00 - Rs175,000.00 per month
Application Question(s):
- Have you ever worked with any FinTech / SaaS based organization? If yes, please share name of Organzation & your tenure with them.
- What is your current salary & benefits?
- What is your expected salary?
- What is your notice period from current employment?
- Do you have your own conveyance?
Education:
Experience:
- Digital Communication / Brand Marketing: 4 years (Preferred)
Work Location: In person