Social & Emerging Media Manager

JOB SUMMARY

Under the direction of the Director of Digital Content & Strategy, the incumbent will develop and produce digital media content and campaigns for targeted audiences, including alumni, opinion leaders, prospective students, and other University constituents, in support of the University’s brand and reputation across all institutional-level social media platforms.

University Communications is committed to being a welcoming community that reflects and enacts the values of diversity, equity, inclusion, and belonging. We seek skilled, engaged candidates who will enhance our representational diversity and contribute to diverse, equitable, inclusive, and belonging environments throughout the University. University Communications recognizes the importance of maintaining a work/life balance.

The selected incumbent is expected to have knowledge of:

Graphic design principles and applications, principles and practices of marketing and promotions, writing, editing, reporting, and media production, Microsoft Office and related software applications.

The selected incumbent is expected to have skills in:

Planning and organization, project management, developing and maintaining effective and appropriate working relationships and critical thinking, problem solving, and analysis.

The selected incumbent is expected to have the ability to:

Solve complex technical or design problems and serve as creative consultant on projects, communicate effectively through both oral and written means, respect diversity and work collaboratively with individuals of diverse cultural, social and educational backgrounds, meet established deadlines and engage in multiple projects simultaneously, maintain the confidentiality of information and professional boundaries, work independently to analyze available information, draw conclusions and understandings, and present such conclusions effectively to senior management.

DUTIES AND RESPONSIBILITIES

• Responsible for building and maintaining the UConn brand in the digital arena through exposure, influence and engagement across all social media platforms at the institutional level.
• Implements the institution’s social media strategy, including university guidelines and parameters for all university account users, provides policy guidance, and develops and executes campaigns both large and small.
• Serves as a primary content creator for all institutional-level social media platforms, including development and execution of all social media campaigns and posts.
• Supervises, trains, and assigns work to a team of student social media contributors.
• Gathers relevant data to guide social media strategy and tactical implementation as well as short- and long-term engagement and effectiveness. Analysis of emerging media trends and platforms is an ongoing responsibility.
• Serves as a consultant to departmental/university social media managers regarding the most effective social media platforms and best practices to reach target audiences and achieve desired results and monitors other departmental content.
• Collaborates with other departments and regional campuses to coordinate content and amplify content through shares, retweets, etc., and to guide posting content when a department doesn’t have its own accounts.
• Convenes project work groups and gathers and reviews relevant data to guide social media development and enhance effectiveness, and monitors analytics.
• Represents University Communications to internal and external constituencies.
• Performs other related duties as required.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in a related field.
• Two to three years of related experience. Two years of experience must be serving in a professional communications-related capacity.
• Demonstrated experience in new media or social media strategy, implementation, and measurement with an in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, TikTok, LinkedIn, X, etc.) and how they can be deployed in different scenarios.
• Demonstrated writing, communication, interpersonal, diplomatic and organizational skills.
• Experience being engaged in several projects simultaneously, meeting and enforcing deadlines, taking initiative, and working independently to carry out complex assignments.
• Experience with graphic design and awareness of graphic needs to complement content and platform.

PREFERRED QUALIFICATIONS

• Experience with basic video editing software
• Two years of experience managing a brand's social account
• Experience valuing diversity and inclusion in the workplace
• Experience in the field of higher education

APPOINTMENT TERMS

This is a permanent, full-time (35-hour) hybrid position primarily at the Storrs Campus. This position falls under UCPEA salary band 3. The University offers a competitive salary, and outstanding benefits, including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits, please visit UConn Health Benefits and explore the sections under the Benefits & Leaves and Engagement & Learning headers. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

The selected incumbent must be willing to work flexible hours when activities fall outside normal working hours.

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at Faculty and Staff Positions, Search #499621 to upload a resume, cover letter, and contact information for three (3) professional references. Applicants not submitting all the requested documentation will not be considered further in the application process. Applicant selected for an interview will be asked to complete a brief assignment.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on June 29, 2026.

All employees are subject to adherence to the State Code of Ethics.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, ethnicity, religion, age, sex, marital status, national origin, ancestry, sexual orientation, genetic information, physical or mental disabilities, veteran’s status, status as a victim of domestic violence and/or sexual assault and/or trafficking in persons as defined by Connecticut law, prior conviction of a crime, workplace hazards to the reproductive systems, or gender identity or expression.

The University of Connecticut is an AA/EEO employer including for Disability and Veteran status.