Social Media Account Coordinator

Description:

We’re looking for a Social Media Account Coordinator who can run day-to-day social strategy and execution and confidently create vlog-style, on-camera content. You’ll plan, produce, publish, and optimize content across platforms while managing calendars, community engagement, and performance reporting. This role blends strong social media operations with a creator mindset. This is a full-time, in-office position based at our ministry campus.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Social Media Management & Strategy

• Own and manage social channels (e.g., Instagram, TikTok, YouTube, Facebook) with a consistent brand voice.
• Build and maintain a content calendar aligned to campaigns, launches, and timely moments.
• Write captions, hooks, titles, and calls-to-action tailored to each platform.
• Coordinate approvals, scheduling, and publishing; ensure deadlines and brand standards are met.
• Monitor trends, platform updates, and competitor activity; recommend content opportunities.

Vlog-Style Content Creation

• Produce short-form and long-form vlog-style content (day-in-the-life, behind-the-scenes, events, explainers, Q&As).
• Appear on camera (or direct on-camera talent) to create authentic, engaging storytelling.
• Capture video on-location and in studio using a phone/camera, lighting, and audio tools.
• Edit content for multiple formats (Reels/TikTok/Shorts and YouTube) with strong pacing, captions, and visual polish.
• Create reusable templates and repeatable content series to scale output.

Community & Brand Presence

• Manage comments and DMs with timely, professional responses; escalate issues as needed.
• Engage with relevant accounts, partners, and community conversations to build presence.
• Support creator/influencer collaborations (briefs, deliverables, posting coordination) when applicable.

Reporting & Optimization

• Track performance weekly/monthly (reach, engagement, watch time, retention, growth, clicks).
• Run basic experiments (A/B hooks, posting cadence, formats) and apply learnings.
• Provide concise insights and recommendations tied to business goals.

Requirements:

Qualifications:

• 2+ years managing social media accounts for a brand, organization, or creator (or equivalent portfolio).
• Demonstrated experience creating vlog-style or personality-led content (portfolio required).
• Comfortable on camera with clear communication and a warm, authentic presence.
• Proficiency with editing tools (e.g., CapCut, Adobe Premiere, Final Cut, Descript) and native platform tools.
• Strong copywriting skills for hooks, captions, and short-form scripts.
• Organized, deadline-driven, and able to manage multiple projects at once.

Nice to Have:

• Experience growing an account organically (TikTok/IG/YouTube).
• Basic motion graphics, thumbnail design, or Canva skills.
• Experience with paid social boosts, creator partnerships, or UGC sourcing.
• Familiarity with analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, Sprout/Hootsuite/Later).

OTHER:

• Born again believer and must adhere to this organization's doctrines as upheld by Kenneth and Gloria Copeland and their appointed representatives.
• Must work well with others, as a team and according to Romans 16:17, must not cause dissension, difficulties and divisions
• Must maintain a good attendance record
• Because of the wide range of personal contact with ministry leaders within and outside the organization, this position requires considerable diplomacy, maturity, and excellent communication skills
• Ability to work with people of all cultures