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Social Media and Communication Specialist
Chicago, United States
Ann & Robert H. Lurie Children’s Hospital of Chicago provides superior pediatric care in a setting that offers the latest benefits and innovations in medical technology, research and family-friendly design. As the largest pediatric provider in the region with a 140-year legacy of excellence, kids and their families are at the center of all we do. Ann & Robert H. Lurie Children’s Hospital of Chicago is ranked in all 10 specialties by the U.S. News & World Report.
Day (United States of America)
Location
Job Description
General Summary:
The Social Media & Communications Specialist coordinates, creates and executes social media content that supports the mission-driven goals of the organization, Public Affairs, the Department of Surgery, and the larger Marketing/Communications Department. Experience managing social media platforms (i.e., Instagram, Facebook, LinkedIn, TikTok, X/Twitter, Doximity, YouTube), building and executing social media strategy, short-form video production, community management, website content management, copywriting, conducting interviews, and cultivating strong interpersonal relationships. This team member has excellent critical-thinking and storytelling skills, creativity, crisis communication awareness, feels confident navigating a hospital environment and is passionate about the Lurie Children’s mission.
Essential Job Functions:
- Lead development, implementation, tracking and optimization of social media content across all Lurie Children’s channels to amplify organizational storytelling – with special emphasis on the Department of Surgery – reinforce and grow the brand reputation, and serve as a trusted source for child and adolescent health online.
- Work collaboratively with Marketing/Communications, Department of Surgery and Medical Center teams to understand business needs and produce a steady cadence of engaging, on-brand multimedia content tailored to each channel. Serve as a social media expert, offering best practice recommendations and analysis for internal teams and external partners as needed.
- Help set and monitor social media-related goals, and manage tracking, reporting and ROI of Lurie Children’s social media performance in collaboration with the Department of Surgery.
- Serve as liaison with social media management vendor to understand platform services, updates and optimizations that best serve Lurie Children’s social media goals and needs.
- Attend weekly meetings with social media team and help guide social media brand strategy while maintaining flexible content calendar.
- Attend in-person hospital events and marketing initiatives to capture content and engage with families and staff. Build and maintain relationships with medical teams and patient families to accomplish comprehensive storytelling.
- Monitor brand and competitor social media channels to understand online brand reputation, strengths, weaknesses, opportunities and threats. Report risks and successes to key stakeholders and make real-time decisions about interventions as needed.
- Create channel-specific social media content to amplify research news.
- Assist in coordinating and executing website copywriting and editing at the direction of key stakeholders, including posting research news releases and blogs.
- Serve as Project Manager for all social media tasks, including collecting appropriate consent forms and resources needed for production, managing assets and timelines, and providing status updates for key stakeholders.
- Perform ongoing research to stay current on industry benchmarks, emerging trends, audience preferences and changing technologies. Serve as the expert to larger Social Media team to communicate industry-related news and opportunities.
- Perform all job functions with a focus on patient-centered care, innovation, service excellence, and teamwork to provide the highest-quality care and service to all stakeholders. Foster a safe, respectful and engaging online community.
- Keep up to date on pediatric medicine and health care news locally and nationally to inform strategy as applicable.
Knowledge, Skills and Abilities:
- Bachelor’s Degree in Marketing, Communications, Public Relations, or related field
- Certification/Licensure/Registration: N/A
- 1-5 years of professional experience assisting or managing social media for a brand, non-profit organization, agency or other
- Computer Skills (i.e. Software/Hardware): Microsoft Office (advanced Excel a plus), Canva, photo and video editing
- Equipment: iPhone photography and videography
- Other Skills: Excellent written and verbal communication, copywriting, project management, data analysis and reporting, content management, organization, interviewing, AP Style knowledge, proactive, attention to detail, social listening, time management and ability to meet deadlines
- Bonus: Graphic design, experience with Sprout Social
Education
Pay Range
$49,920.00-$81,619.20 Salary
At Lurie Children’s, we are committed to competitive and fair compensation aligned with market rates and internal equity, reflecting individual contributions, experience, and expertise. The pay range for this job indicates minimum and maximum targets for the position. Ranges are regularly reviewed to stay aligned with market conditions. In addition to base salary, Lurie Children’s offer a comprehensive rewards package that may include differentials for some hourly employees, leadership incentives for select roles, health and retirement benefits, and wellbeing programs. For more details on other compensation, consult your recruiter or click the following
link
to learn more about our benefits.
Benefit Statement
For full time and part time employees who work 20 or more hours per week we offer a generous benefits package that includes:
Medical, dental and vision insurance
Employer paid group term life and disability
Employer contribution toward Health Savings Account
Flexible Spending Accounts
Paid Time Off (PTO), Paid Holidays and Paid Parental Leave
403(b) with a 5% employer match
Various voluntary benefits:
- Supplemental Life, AD&D and Disability
- Critical Illness, Accident and Hospital Indemnity coverage
- Tuition assistance
- Student loan servicing and support
- Adoption benefits
- Backup Childcare and Eldercare
- Employee Assistance Program, and other specialized behavioral health services and resources for employees and family members
- Discount on services at Lurie Children’s facilities
- Discount purchasing program
There’s a Place for You with Us
At Lurie Children’s, we embrace and celebrate building a team with a variety of backgrounds, skills, and viewpoints — recognizing that different life experiences strengthen our workplace and the care we provide to the Chicago community and beyond. We treat everyone fairly, appreciate differences, and make meaningful connections that foster belonging. This is a place where you can be your best, so we can give our best to the patients and families who trust us with their care.
Lurie Children’s and its affiliates are equal employment opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin, ancestry, age, disability, marital status, pregnancy, protected veteran status, order of protection status, protected genetic information, or any other characteristic protected by law.
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