Social Media and Community Manager

We are building the world’s first Food Care movement - where choosing real food becomes a status symbol of self-respect, intelligence, and discipline. If you’ve ever looked at an ingredient label and felt a spark - a mix of curiosity and conviction - you may be the person to lead this.

This isn’t a “post and pray” social role. It’s movement-building. You will turn knowledge of ingredients into emotion, belonging, and action. You will help a city - and soon a region - proudly say “No” to processed harm and “Yes” to food with integrity.

Why Food Care (The Mission)

Modern food culture normalizes preservatives, seed oils, maltodextrin, corn starch, and ultra-processing that damages health. Food Care is the counterculture: awareness-first, integrity-first. It’s how we protect the body and elevate the mind. Dieture leads this movement by making clean, chef-made meals and in‑house products (from sugar-free condiments to clean breads and monkfruit-sweetened treats) and by holding a strict ingredient standard.

We’re not selling a plan. We’re shaping identity. If it doesn’t align with Food Care, we don’t do it.

What You’ll Own

• Culture & Community: Build an online tribe with offline gravity - ambassadors, meetups, and advocacy in Doha and across Qatar.
• Narrative & Content: Turn ingredient education into emotionally charged stories (think Nike-level conviction) across Instagram/Threads, TikTok, LinkedIn, then YouTube and WhatsApp.
• UGC & Ambassadors: Recruit, brief, and activate aligned creators. Elevate member stories into the movement’s heartbeat.
• Campaigns: Launch challenges (e.g., Reject Seed Oils Week), rituals (#MyFoodCare), and story series (Stories of Food Care).
• Cross‑Functional Drive: Orchestrate with our in‑house video team, storyteller, and performance marketing to scale reach without losing soul.
• On‑Ground Presence: Be in the rooms that matter - kitchens, gyms, clinics, offices, creator spaces - finding stories and allies.

What Success Looks Like (Outcomes)

• Belonging: People identify as part of the Food Care tribe; they use our language and rituals without prompting.
• Behavior: Followers read labels, share clean meals, and reject processed ingredients in public.
• Advocacy: A living circle of ambassadors who create, host, and recruit - with minimal hand‑holding.
• Scale with Integrity: Growth that preserves message purity; influential partners join because of values, not giveaways.

(Yes, we’ll measure platform metrics - but we prize movement energy: weekly community stories, challenge participation, ambassador activations, sentiment, and event attendance.)

Responsibilities

• Architect and execute the Food Care social strategy across Instagram/Threads, TikTok, LinkedIn; expand into YouTube and WhatsApp groups.
• Plan and ship an always‑on content system mixing education + identity + community.
• Research and understand competitor landscape which will ensure we are the continous leaders of this movement.
• Collaborate with video and writing to produce hero films, snackables, carousels, and UGC spotlights.
• Build and manage an Ambassador Circle (10-50) with playbooks, briefs, and incentives rooted in purpose.
• Program monthly Food Care Meetups where Dieture serves food and the community bonds.
• Partner with performance marketing on distribution, targeting, and creative testing.
• Monitor sentiment and feedback loops; evolve the narrative while staying on‑mission.

You Might Be This Person If…

• You’re a creative storyteller with community‑building experience (startup, DTC, wellness, or culture brand) or a social media influencer in health and wellness space.
• You’re mission‑first: every post, partnership, and caption must pass the “Food Care fit” test.
• You’re energized by people - listening, hosting, connecting - and you’re comfortable on camera when needed.
• You’re based in Qatar and love being on the ground with ambassadors, creators, and customers.
• You’re aligned with clean ingredients and continuous self‑learning in nutrition.

Non‑Negotiables

• People skills & real‑world community engagement
• Authenticity and health alignment
• Independent execution; low dependence on the nutrition team’s time
• Taste and conviction - you protect the message

Nice to Have

• Experience scaling UGC programs or ambassador networks
• Event programming and partnerships in Doha
• Basic editing or design fluency; strong creative feedback instincts

The Team You’ll Work With

• In‑house Video Team (production)
• In‑house Storyteller/Writer (narrative)
• Performance Marketing Lead (distribution)
• Light‑touch support from Nutrition (fact‑checking and depth)

Job Type: Full-time