Social Media and Management Specialist

The Social Media and Management Specialist is responsible for developing, implementing, and managing Global Horizon Care Services’ online presence and public image across social media platforms and digital channels. This position plays a key role in promoting the agency’s mission, community programs, and services through creative content, storytelling, and strategic engagement.

The specialist will also provide administrative and management support in coordinating internal communications, campaigns, and community outreach efforts to strengthen brand awareness and stakeholder relationships.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).

• 2+ years of experience in social media management, digital marketing, or communications, preferably in healthcare, human services, or nonprofit settings.

• Proficiency with major platforms: Facebook, Instagram, LinkedIn, TikTok, and YouTube.

• Strong writing, editing, and storytelling skills.

• Basic design ability using Canva, Adobe Express, or similar tools.

• Excellent organizational and time management skills.

• Familiarity with Connecticut DDS services, home care programs, or human service settings is a plus.

• Experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Excellent written and verbal communication skills.

Key Responsibilities

Social Media & Marketing

• Develop and execute a comprehensive social media strategy to increase brand visibility and community engagement.

• Create and publish engaging content (graphics, photos, videos, captions, and stories) aligned with the agency’s mission and programs.

• Manage agency social media accounts (Facebook, Instagram, LinkedIn, etc.) and maintain a consistent posting schedule.

• Monitor analytics, track engagement metrics, and adjust strategies to maximize performance.

• Design and manage digital campaigns for recruitment, community events, and awareness initiatives.

• Collaborate with program managers and leadership to highlight success stories, staff recognition, and individual achievements (with proper consent).

• Maintain compliance with HIPAA and DDS confidentiality guidelines in all published content.

Management & Coordination

• Support leadership in coordinating agency-wide communications and announcements.

• Assist with developing newsletters, brochures, and marketing materials.

• Coordinate and document community partnerships and outreach opportunities.

• Maintain a content calendar for events, awareness months, and internal activities.

• Provide administrative support during community events and presentations.

• Ensure consistent branding across all digital and printed materials.

Location: Bloomfield, CT (Hybrid: On-site & Remote)

Employment Type: Part-Time/Contract