Social Media and Marketing Coordinator

Job Summary

We are seeking a dynamic and detail-oriented Social Media and Marketing Coordinator to join our innovative marketing team. In this role, you will develop, implement, and manage comprehensive social media strategies to enhance brand visibility, engagement, and growth across multiple digital platforms. Your expertise in content creation, digital marketing tools, and analytics will drive impactful campaigns that resonate with diverse audiences worldwide. This position offers an exciting opportunity to shape our online presence while supporting broader marketing initiatives through creative storytelling and strategic relationship management.

Duties

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Manage daily social media activities including scheduling posts, monitoring interactions, and responding to comments in a timely and professional manner.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities to inform content strategies.
• Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing campaigns.
• Conduct keyword research and optimize content for SEO to improve organic reach and search engine rankings.
• Design graphics and multimedia content for digital advertising campaigns, including Facebook Advertising and other paid promotions.
• Analyze web analytics and social media metrics using Google Analytics, Buffer, Hootsuite, and other tools to assess campaign performance and inform future strategies.
• Coordinate with public relations teams to craft press releases, media outreach efforts, and manage relationship building with key stakeholders.
• Oversee branding consistency across all digital channels by maintaining visual standards and messaging guidelines.
• Manage e-commerce integrations by promoting products/services through targeted social media marketing efforts.
• Edit videos for social media platforms using video editing software to produce engaging multimedia content.
• Proofread all content for accuracy, clarity, and alignment with brand voice before publication.
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure cohesive messaging.
• Stay updated on the latest trends in digital marketing, social media management tools like Buffer or Hootsuite, and emerging technologies to keep strategies innovative.

Experience

• A minimum of two years of professional experience in social media management or digital marketing roles within a fast-paced environment.
• Proven expertise in social media marketing strategies with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is essential.
• Experience with social listening tools (e.g., Brandwatch) and web analytics platforms like Google Analytics is highly desirable.
• Hands-on knowledge of SEO best practices, keyword research techniques, and content optimization strategies.
• Familiarity with paid advertising platforms including Facebook Ads Manager for creating targeted ad campaigns.
• Strong understanding of branding principles combined with excellent proofreading skills to ensure high-quality content output.
• Ability to manage multiple projects simultaneously while meeting deadlines effectively.
• Excellent communication skills with the ability to build relationships internally across teams as well as externally with partners or clients. If you are passionate about leveraging digital channels to tell compelling stories while driving measurable results in a collaborative environment, we encourage you to apply today. Join us in shaping an influential online presence that reflects our innovative spirit.

Pay: $20.00 - $23.00 per hour

Expected hours: 20 per week

Work Location: In person