Social Media and Marketing Coordinator

<Job Overview>
Are you passionate about driving brand growth and engaging audiences through innovative marketing strategies? We are seeking a dynamic and energetic Marketing Assistant to join our vibrant team! In this role, you will be instrumental in supporting our marketing initiatives across multiple channels, helping to elevate our brand presence, boost customer engagement, and contribute to the overall success of our campaigns. This paid position offers an exciting opportunity to develop your skills in digital marketing, content creation, and campaign management while working in a fast-paced, collaborative environment. If you thrive on creativity, data-driven insights, and making an impact through marketing, this is the perfect role for you!

<Duties>

• Assist in developing and executing multichannel marketing campaigns across digital platforms including social media, email, and online advertising.
• Manage social media marketing efforts by creating engaging content, scheduling posts, and analyzing performance metrics on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Support SEO strategies by conducting keyword research, optimizing website content using WordPress and HTML basics, and monitoring search engine rankings with Google Analytics.
• Contribute to content marketing initiatives by writing compelling copy for blogs, newsletters, product descriptions, and promotional materials.
• Help coordinate advertising sales efforts by preparing proposals and tracking campaign performance across print advertising and digital channels like Google AdWords.
• Utilize marketing automation tools to streamline email marketing campaigns and nurture leads effectively.
• Conduct market research to identify trends, competitor activities, and new opportunities within B2B (business-to-business) markets.
• Assist with budgeting tasks by tracking expenses related to campaigns and promotional activities.
• Support product management teams with campaign coordination for e-commerce platforms and product launches.
• Analyze campaign performance using analytics tools such as Google Analytics to optimize ongoing efforts and report results to stakeholders.

<Skills>

• Strong understanding of digital marketing concepts including SEO, social media marketing, performance marketing, and multichannel strategies.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator) for creating visual content.
• Experience with content management systems like WordPress; basic knowledge of HTML is a plus.
• Familiarity with advertising platforms such as Facebook Advertising and Google AdWords.
• Knowledge of marketing automation tools for email campaigns and lead nurturing.
• Ability to conduct research effectively to inform marketing strategies.
• Excellent copywriting skills with an eye for compelling messaging that resonates with target audiences.
• Analytical mindset with experience using Google Analytics or similar tools to track campaign success metrics.
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
• Effective communicator capable of collaborating across teams including sales, product management, and creative departments. Join us as a Marketing Assistant where your enthusiasm meets strategic thinking! Your contributions will help shape impactful campaigns that reach diverse audiences while sharpening your expertise in all facets of modern marketing—digital advertising sales, content creation, analytics-driven decision making—and more! This paid role is designed for motivated individuals eager to grow their career in a supportive environment that values innovation and results-driven performance.

Pay: $24.02 - $28.93 per hour

Expected hours: 20.0 – 40.0 per week

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person