Social Media and Marketing Coordinator

About the Role

We are seeking a creative, organized, and socially fluent Social Media & Reels Coordinator to support the content execution for a therapist, author, and podcast host in the parenting and mental health space.

This role is ideal for someone who understands short-form video culture, stays current with Instagram trends, and enjoys helping meaningful ideas turn into engaging Reels.

You will help lay out Reel ideas, track trends, give filming direction, edit content, post consistently, and engage with the audience, all while maintaining a warm, grounded, and human brand voice.

What You’ll Be Doing

• Track Instagram trends and short-form video formats relevant to parenting, mental health, and lifestyle content
• Propose Reel ideas regularly (hooks, formats, pacing, captions)
• Give light direction for filming (what to record, framing, timing, structure)
• Edit short-form video content (Reels, Stories) from provided recordings
• Post and schedule content consistently
• Write or polish captions in an authentic voice
• Engage with the audience through comments and light community interaction
• Help organize content ideas so nothing gets lost or overwhelming
• Support launches or special moments (book, podcast episodes) with thoughtful content planning

What This Role Is Not

• Not a paid ads or growth-marketing role
• Not responsible for funnels, SEO, or analytics dashboards
• Not a high-volume content factory
• Not an agency or influencer-outreach position

This role is about creative partnership + execution, not hustle or virality at all costs.

Qualifications

• Experience creating or managing short-form video content (professional or personal)
• Strong intuition for Instagram Reels trends and pacing
• Comfortable giving creative direction in a collaborative way
• Skilled in video editing tools (CapCut, InShot, or similar)
• Familiar with Canva or basic design tools
• Strong organizational and communication skills
• Ability to work independently while staying aligned with brand voice
• Interest in mental health, parenting, wellness, or creative storytelling is a plus

You Might Be a Great Fit If You…

• Love thinking in Reels and video formats
• Enjoy spotting trends early and adapting them thoughtfully
• Feel confident suggesting ideas and giving creative direction
• Prefer meaningful content over performative marketing
• Are reliable, communicative, and detail-oriented
• Want part-time work that fits alongside school, freelance work, or another role

How to Apply

Please submit:

• A brief note introducing yourself (no formal cover letter needed)
• Links to social media accounts or short-form video work you’ve created or managed
• A sentence or two about how you stay current with social media trends

We are prioritizing alignment, creativity, and reliability over polished resumes and looking forward to connecting with you!

Job Type: Contract

Pay: $20.00 - $30.00 per hour

Expected hours: 5 – 15 per week

Work Location: Remote