Social Media and Marketing Coordinator

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this pivotal role, you will craft compelling content, manage social media channels, and implement innovative marketing strategies that resonate with our target audience. Your creativity and analytical skills will drive engagement, boost brand awareness, and support our overall marketing goals. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact in the fast-paced world of social media marketing.

Duties

• Develop, execute, and monitor social media campaigns across platforms such as Facebook, Instagram, and TikTok to increase visibility and engagement.
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite, Canva, Capcut, and other design software programs to enhance content quality.
• Conduct social listening to track brand mentions, industry trends, and customer feedback for strategic insights.
• Manage social media scheduling and publishing tools.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts to improve search engine rankings.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance and refine strategies accordingly.
• Collaborate with the public relations team to develop branding initiatives and manage relationship building with influencers, partners, and media outlets.
• Plan and execute Facebook Advertising campaigns to target specific audiences effectively.
• Engage in photography and video editing to produce high-quality visual content that aligns with branding standards.
• Support e-commerce initiatives by creating compelling product descriptions and promotional content for online stores.

Skills

• Strong graphic design skills using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices including keyword research, content optimization, and web analytics.
• Experience with social listening tools to monitor brand reputation and industry trends.
• Ability to create engaging multimedia content including photography, video editing, and graphic design.
• Familiarity with Facebook Advertising platform for targeted ad campaigns.
• Excellent proofreading skills to ensure accuracy in all published content.
• Strong relationship management skills for influencer outreach and public relations efforts.
• Understanding of digital marketing strategies including branding, social media marketing, and e-commerce promotion.
• Ability to analyze data from Google Analytics and other web analytics tools to inform decision-making. Join us as a Social Media and Marketing Coordinator where your creativity meets strategy! Bring your passion for digital storytelling, data-driven insights, and innovative marketing techniques to help us connect authentically with our audience while growing our brand presence!

Pay: $20.00 - $22.00 per hour

Work Location: Remote