Social Media and Marketing Manager

Overview
We are seeking a creative, energized, and results-driven Social Media Manager to join our dynamic team. The ideal candidate will have a passion for digital marketing and a deep understanding of social media platforms. You will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our website. This role requires a blend of creativity, analytical skills, and technical knowledge to create compelling content and manage our online community.

Duties

• Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement.
• Create engaging content tailored for each platform, including graphics, videos, and written posts.
• Monitor social media channels for trends, feedback, and conversations using social listening tools.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Manage social media advertising campaigns, including Facebook Advertising, to maximize reach and ROI.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing multiple accounts efficiently.
• Conduct keyword research to optimize content for SEO and improve search visibility.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Maintain brand consistency across all platforms through effective branding strategies.

Requirements

• Proven experience in social media management with a strong portfolio showcasing content creation skills.(Can be your own page)
• Familiarity with public relations tactics to enhance brand reputation online is a plus.
• Experience in e-commerce environments is a plus.
• Excellent relationship management skills with the ability to build rapport with diverse audiences.
• Strong proofreading skills with attention to detail in all written communications.
• Knowledge of video editing tools is beneficial for creating engaging multimedia content.
• Ability to work independently while managing multiple projects simultaneously in a fast-paced environment.
• A passion for photography is an advantage when creating visual content. Join us as we elevate our brand's presence in the digital space!

Job Type: Part-time

Work Location: In person