Social Media and Marketing Manager

Overview
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. The ideal candidate will possess a strong understanding of social media marketing, content creation, and analytics, with a passion for staying ahead of trends in the digital landscape.

Duties

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
• Create, curate, and manage published content (images, video, written) that aligns with our brand voice and marketing goals.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and analyzing performance metrics.
• Conduct social listening to monitor brand mentions and industry trends, responding appropriately to audience interactions.
• Collaborate with the marketing team to integrate social media campaigns with overall digital marketing efforts.
• Analyze data using Google Analytics and web analytics tools to measure the effectiveness of campaigns and adjust strategies accordingly.
• Manage paid advertising campaigns on platforms like Facebook Advertising to optimize reach and engagement.
• Maintain strong relationships with influencers, partners, and stakeholders through effective public relations strategies.
• Oversee graphic design projects related to social media content creation including photography and video editing.
• Ensure all content is proofread for accuracy and aligns with branding guidelines.

Skills

• Proficient in SEO techniques and keyword research to enhance online visibility.
• Strong understanding of social media management tools such as Hootsuite, Buffer, and Adobe Creative Suite.
• Experience in graphic design using Adobe Photoshop and Adobe Illustrator.
• Knowledge of e-commerce principles as they relate to social media marketing.
• Excellent relationship management skills with a focus on public relations.
• Ability to create compelling content that resonates with target audiences across various platforms.
• Familiarity with digital marketing strategies including branding and video editing.
• Strong analytical skills for interpreting data from Google Analytics and web analytics tools.
• Exceptional proofreading abilities ensuring high-quality content delivery. Join us in shaping our brand's narrative through innovative social media strategies that captivate our audience!

Job Type: Part-time

Pay: $45,618.97 - $54,938.98 per year

Expected hours: 20 per week

Work Location: Hybrid remote in Chamblee, GA 30341