Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to join our team. This role is essential in developing and executing our marketing strategies across various digital platforms. The ideal candidate will possess a deep understanding of social media marketing, content creation, and digital marketing trends, along with strong skills in graphic design and public relations. You will be responsible for enhancing our brand presence, engaging with our audience, and driving traffic to our e-commerce platforms.

Responsibilities

• Develop and implement comprehensive social media marketing strategies to increase brand awareness and engagement.
• Create compelling content for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize SEO techniques to optimize content for search engines and improve organic reach.
• Conduct social listening to monitor brand mentions and industry trends, adjusting strategies as needed.
• Manage social media accounts.
• Analyze web analytics through Google Analytics to track campaign performance and user engagement.
• Execute Facebook Advertising campaigns to promote products and services effectively.
• Engage in relationship management with influencers and partners to enhance brand visibility.
• Oversee content creation including blogs, videos, photography, and other multimedia formats.
• Ensure all content is proofread for accuracy, consistency, and adherence to branding guidelines.
• Stay updated on digital marketing trends, tools, and best practices.

Experience

• Proven experience in social media management and digital marketing.
• Strong knowledge of SEO principles and keyword research techniques.
• Proficiency in social media platform integration.
• Familiarity with e-commerce platforms and web analytics tools.
• Excellent communication skills with a focus on public relations and relationship management.
• Experience in graphic design is a plus.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously. Join us in shaping the future of our brand through innovative marketing strategies that resonate with our audience!

What We Offer

• A fun, family work environment.
• Paid vacations and holidays.
• Competitive pay.
• Health, Dental and Vision benefits.
• 401k with company match.
• Ownership opportunities.
• Use of our two story gym!

Job Types: Full-time, Part-time

Base Pay: $37,000.00 - $52,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Fort Myers, FL 33913 (Required)

Ability to Relocate:

• Fort Myers, FL 33913: Relocate before starting work (Preferred)

Work Location: In person