Social Media and Marketing Manager

Overview
We are seeking a creative and results-driven Social Media & Marketing Manager to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role involves developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our website. The Social Media Manager will work closely with management to ensure cohesive messaging across all channels.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create compelling content tailored for various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Build relationships with local Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media trends to understand audience preferences and feedback.
• Manage social media advertising campaigns, including Facebook Advertising, to drive targeted traffic.
• Analyze performance metrics using tools like Google Analytics and Buffer to assess the effectiveness of campaigns.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Engage with followers through relationship management and timely responses to comments and messages.
• Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Stay updated on local and digital marketing trends, e-commerce strategies, and public relations best practices.

Requirements

• Proven experience in social media management with a strong portfolio showcasing content creation skills
• Familiarity with social media management tools.
• Strong understanding of web analytics, including Google Analytics, to track performance metrics.
• Experience in video editing is a plus for creating engaging multimedia content.
• Excellent communication skills with a knack for storytelling through digital channels.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Knowledge of branding principles and experience in e-commerce is preferred. If you are passionate about social media marketing and eager to make an impact through innovative digital strategies, we encourage you to apply for this exciting opportunity.

Job Type: Part-time

Pay: $25.00 - $35.00 per hour

Expected hours: 10 – 20 per week

Work Location: Hybrid remote in Atlantic City, NJ 08401