Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts. This role involves developing and executing innovative social media strategies, managing brand presence across multiple platforms, and driving engagement through compelling content. The ideal candidate will possess a strong understanding of SEO, social listening, and digital marketing tools to enhance brand visibility and foster meaningful relationships with our audience.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts that align with branding guidelines.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor campaigns, and analyze performance metrics.
• Conduct keyword research and optimize content for SEO to improve organic reach.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI.
• Engage with followers through social listening, responding to comments, messages, and reviews to foster community relationships.
• Monitor web analytics using Google Analytics and web analytics tools to assess campaign effectiveness and inform future strategies.
• Collaborate with the public relations team to coordinate branding efforts and manage reputation management initiatives.
• Oversee e-commerce integrations and promotional activities to support online sales channels.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on industry trends in digital marketing, social media management, video editing, graphic design, and photography to continuously improve strategies.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design and video editing projects.
• Hands-on experience with social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics.
• Experience in digital marketing campaigns including Facebook Advertising and other paid media strategies.
• Strong understanding of branding principles, relationship management, public relations tactics, and e-commerce platforms.
• Excellent proofreading skills with attention to detail in content creation.
• Ability to analyze data insights to optimize ongoing marketing efforts effectively. This role offers an exciting opportunity for a creative professional passionate about digital marketing trends who thrives in a fast-paced environment dedicated to building a compelling online presence for our brand.

Job Type: Part-time

Pay: From $25.00 per hour

Expected hours: No less than 10 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Idaho Falls, ID 83401