Social Media and Marketing Manager

Job Overview
We are seeking an energetic and innovative Social Media Manager to lead our digital storytelling and brand engagement across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and foster meaningful relationships with our online community. Your expertise will drive brand awareness, boost engagement, and support our overall marketing objectives through creative social media management and digital marketing initiatives. If you thrive in a fast-paced environment and are passionate about shaping brand narratives, this opportunity is perfect for you!

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistency across all platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and enhance brand identity.
• Manage daily social media activities using tools such as Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content planning and campaign adjustments.
• Optimize content for search engine optimization (SEO) by integrating relevant keywords and hashtags to increase visibility organically.
• Implement targeted Facebook Advertising campaigns to reach specific demographics, track ad performance, and maximize return on investment.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and video editing to produce visually compelling content that captures attention.
• Monitor web analytics through Google Analytics and other tools to assess campaign effectiveness, website traffic, and user engagement metrics.
• Collaborate with public relations teams to manage brand reputation online and respond promptly to customer inquiries or feedback.
• Maintain consistent branding across all digital channels while managing relationships with influencers, partners, and community members.
• Stay updated on the latest trends in social media marketing, digital marketing strategies, e-commerce integrations, and platform algorithms to keep campaigns innovative.

Skills

• Proven experience in social media management with a strong portfolio of successful campaigns across multiple platforms.
• Proficiency in social listening tools and web analytics platforms such as Google Analytics for data-driven decision making.
• Advanced skills in Adobe Photoshop, Illustrator, Premiere Pro (video editing), and other Adobe Creative Suite applications for content creation.
• Hands-on experience with Hootsuite or Buffer for scheduling posts and managing multiple accounts efficiently.
• Knowledge of SEO best practices including keyword research, content optimization, and hashtag strategies to enhance organic reach.
• Expertise in Facebook Advertising campaigns along with understanding of audience targeting and ad performance analysis.
• Strong graphic design skills with an eye for branding consistency; familiarity with photography principles is a plus.
• Excellent proofreading skills to ensure all content is polished, accurate, and aligned with brand voice.
• Ability to manage relationships effectively with internal teams and external partners while maintaining a positive online presence.
• Familiarity with social media marketing trends within e-commerce environments; understanding of digital marketing principles is advantageous.
• Exceptional communication skills combined with a proactive approach to problem-solving in a fast-paced setting. Join us as our Social Media Manager — a vital role where your creativity fuels our brand story! Bring your passion for digital marketing to life by crafting engaging narratives that inspire audiences worldwide while driving measurable results through innovative strategies!

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person