Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling stories and engaging audiences across digital platforms? Do you thrive in a dynamic environment where creativity meets strategic thinking? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand’s online presence, elevate our marketing campaigns, and foster meaningful relationships with our community. In this role, you will harness the power of social media, digital marketing tools, and creative content to drive brand awareness, boost engagement, and support business growth. Join us to make a vibrant impact in the digital landscape and help shape our brand’s future!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers, engagement, and brand visibility.
• Manage daily content creation including writing posts, designing graphics with Adobe Photoshop and Illustrator, editing videos with video editing tools, and curating multimedia content aligned with brand voice.
• Utilize social listening tools to monitor conversations around our brand, industry trends, and competitors; analyze insights to refine marketing tactics.
• Implement targeted advertising campaigns on Facebook Advertising and other social media platforms to reach specific audiences and achieve campaign objectives.
• Coordinate with cross-functional teams to ensure consistent branding across all channels; oversee the creation of promotional materials that support product launches and campaigns.
• Track performance metrics using Google Analytics, Web analytics tools, and platform-specific insights; prepare reports to measure success and identify opportunities for optimization.
• Manage social media management platforms such as Hootsuite or Buffer for scheduling posts, monitoring activity, and engaging with followers in real-time.
• Conduct keyword research to enhance SEO efforts for content visibility; optimize content for search engines to increase organic reach.
• Foster relationships with influencers, media outlets, and community partners through relationship management strategies to amplify brand presence.
• Oversee public relations initiatives by crafting press releases, managing media inquiries, and coordinating outreach efforts.
• Maintain proofreading standards for all content ensuring clarity, accuracy, and consistency in messaging.
• Support e-commerce initiatives by creating engaging product descriptions, promotional campaigns, and visual assets that drive online sales.

Requirements

• Proven experience in social media marketing, digital marketing strategy, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is preferred.
• Skilled in video editing software; ability to produce high-quality visual content that captures audience attention.
• Familiarity with social listening tools (e.g., Brandwatch) and social media management applications like Hootsuite or Buffer.
• Knowledge of SEO best practices including keyword research and web analytics tools such as Google Analytics.
• Experience managing Facebook Advertising campaigns along with a solid understanding of social media algorithms and advertising policies.
• Strong written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to analyze data insights from various platforms to inform strategic decisions; comfortable working with web analytics tools.
• Excellent relationship management skills to collaborate effectively with internal teams and external partners.
• Creative mindset combined with strategic thinking to develop innovative marketing solutions that resonate with target audiences. Join us as a vital part of our team where your creativity fuels our growth! We are committed to providing paid opportunities that empower you to develop your skills while making a meaningful impact through innovative social media marketing strategies.

Job Types: Full-time, Part-time

Pay: $33,600.00 - $54,091.14 per year

Work Location: Hybrid remote in Bridgeview, IL 60455