Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to spearhead our digital presence and elevate our brand across multiple platforms. In this pivotal role, you will craft compelling content, develop innovative marketing strategies, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your enthusiasm for digital marketing combined with your creative flair will inspire campaigns that resonate and deliver measurable results. This is an exciting opportunity for a motivated professional eager to make a significant impact in a fast-paced, innovative environment.

Responsibilities

• Develop and implement comprehensive social media strategies that align with overall marketing goals, ensuring consistent brand messaging across all channels.
• Create, curate, and manage engaging content tailored for various platforms including Facebook, Instagram, Twitter, LinkedIn, and others, incorporating multimedia elements such as photography and video editing.
• Manage social media scheduling tools like Hootsuite or Buffer to ensure timely posting and optimal audience engagement.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, enabling proactive engagement and reputation management.
• Utilize SEO best practices and conduct keyword research to enhance content visibility and improve search engine rankings.
• Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance, identify opportunities for improvement, and report on key insights.
• Oversee paid advertising campaigns on platforms such as Facebook Advertising to maximize reach and ROI.
• Collaborate with the design team to produce eye-catching graphics using Adobe Photoshop, Adobe Illustrator, or Adobe Creative Suite for promotional materials.
• Manage public relations initiatives by fostering relationships with media outlets, influencers, and community partners to amplify brand presence.
• Coordinate with e-commerce teams to develop integrated marketing campaigns that drive online sales and customer engagement.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with branding standards.
• Stay current on digital marketing trends and emerging social media platforms to continuously innovate strategies.

Skills

• Proven expertise in social media management across multiple platforms with a strong understanding of platform-specific best practices.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating compelling visual content.
• Experience with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Strong knowledge of SEO techniques, keyword research methods, and web analytics tools including Google Analytics.
• Skilled in content creation including writing engaging posts, editing videos, taking quality photographs, and producing multimedia content for diverse audiences.
• Ability to manage paid advertising campaigns on Facebook Ads Manager or similar platforms effectively.
• Excellent relationship management skills to collaborate with internal teams, external partners, media outlets, and influencers.
• Familiarity with branding principles and digital marketing strategies that enhance brand recognition across channels.
• Exceptional proofreading skills ensuring all communications are polished and professional.
• Experience in e-commerce marketing strategies that increase online visibility and sales conversions.
• Strong organizational skills with the ability to handle multiple projects simultaneously while meeting deadlines. Join us as a Social Media and Marketing Manager if you’re passionate about creating vibrant digital experiences that captivate audiences! Bring your energy, creativity, and strategic thinking to help shape our brand’s future while enjoying a collaborative environment dedicated to your growth and success!

Job Type: Part-time

Pay: $22.00 - $27.50 per hour

Expected hours: 24 – 32 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person