Social Media and Marketing Manager

Job Overview
As a Social Media and Marketing Manager, you will be at the forefront of our digital presence, driving engagement and brand awareness across various platforms. Your creative flair and strategic mindset will empower you to craft compelling content, manage social media campaigns, and analyze performance metrics to elevate our brand’s visibility. You’ll collaborate with cross-functional teams to ensure our marketing efforts resonate with our target audience and align with our overall business goals.

What you’ll do

• Develop and implement innovative social media strategies that enhance brand visibility and engagement.
• Create captivating content across multiple platforms, including graphics, videos, and written posts that reflect our brand voice.
• Monitor social media channels for trends and insights through social listening, adjusting strategies accordingly.
• Utilize tools like Hootsuite and Buffer to schedule posts, track performance, and engage with followers effectively.
• Conduct keyword research and SEO optimization to improve content discoverability and drive traffic to our website.
• Analyze web analytics using Google Analytics to measure campaign effectiveness and inform future marketing initiatives.
• Manage public relations efforts by building relationships with influencers, media outlets, and community partners.
• Oversee e-commerce marketing strategies to boost online sales through targeted campaigns on platforms like Facebook Advertising.

Basic qualifications

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design and content creation.
• Experience in video editing and photography to produce high-quality visual content.
• Excellent proofreading skills with a keen eye for detail in all written communications.

Preferred qualifications

• Proven experience in social media management and digital marketing strategies.
• Familiarity with branding principles and relationship management techniques.
• Knowledge of web analytics tools for performance tracking and reporting.

Why you’ll love it here
We are dedicated to fostering an environment where creativity thrives! Our team is passionate about innovation, collaboration, and professional growth. We offer a supportive workplace that encourages you to explore new ideas while providing the resources you need to succeed.

Our benefits include:

• Comprehensive health coverage for your well-being.
• Opportunities for professional development and career advancement.
• A vibrant workplace culture that values diversity and inclusion.
• Flexible work arrangements that support work-life balance. Join us in shaping the future of our brand through dynamic marketing initiatives! Your journey starts here!

Job Types: Full-time, Part-time

Pay: $14.00 - $15.00 per hour

Expected hours: 30 – 40 per week

Work Location: In person