Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling stories and engaging audiences across digital platforms? Do you thrive in a dynamic environment where creativity meets strategic thinking? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will develop innovative marketing strategies, manage social media channels, and create captivating content that elevates brand awareness and drives engagement. Join us to make a meaningful impact through digital storytelling, data-driven insights, and creative excellence!

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Linkedin, Youtube to increase brand visibility and audience engagement.
• Manage daily social media operations using tools like Hootsuite or Buffer, scheduling posts, monitoring interactions, and analyzing performance metrics.
• Create high-quality visual content including graphics, photography, and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to support campaigns.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights to refine marketing tactics.
• Implement SEO best practices by conducting keyword research and optimizing content for search engines to enhance organic reach.
• Manage paid advertising campaigns on Facebook Advertising and other digital platforms to maximize ROI.
• Collaborate with cross-functional teams including public relations, sales, and product development to align messaging and branding efforts.
• Oversee branding initiatives ensuring consistency across all digital channels; craft compelling narratives that resonate with target audiences.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness; prepare reports with actionable insights for continuous improvement.
• Engage in relationship management by interacting with followers, influencers, media outlets, and partners to foster community growth.
• Coordinate content creation efforts including proofreading copy for accuracy and tone; ensure all content aligns with brand guidelines.
• Support e-commerce initiatives by integrating social media strategies that drive traffic and conversions on online platforms.

Skills

• Proven expertise in social media marketing strategies across multiple platforms with a strong understanding of platform algorithms.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for visual content creation.
• Experience with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO principles including keyword research and content optimization techniques.
• Skilled in public relations practices to enhance brand reputation through media outreach and influencer collaborations.
• Ability to produce engaging multimedia content including photography and video editing tailored for digital channels.
• Strong analytical skills utilizing Google Analytics and web analytics tools to assess campaign performance.
• Familiarity with Facebook Advertising campaigns as well as other paid digital advertising methods.
• Excellent proofreading skills ensuring clarity, accuracy, and consistency in all communications.
• Deep understanding of branding principles coupled with experience in digital marketing strategies for e-commerce environments.
• Effective relationship management skills to build partnerships with influencers, media outlets, customers, and internal teams. Join us as our Social Media and Marketing Manager to energize our brand’s voice online! Bring your creativity, strategic mindset, and passion for digital marketing to help us connect authentically with our audience while driving measurable results!

Pay: $18.00 - $25.00 per hour

Expected hours: 10.0 – 40.0 per week

Benefits:

• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Arvada, CO 80003