Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across various platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing strategies to engage audiences, grow our online community, and drive business growth. This role offers an exciting opportunity to shape our brand identity through creative campaigns, data-driven insights, and strategic relationship management.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and brand visibility.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts aligned with branding guidelines.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts, monitoring social listening trends, and analyzing campaign performance.
• Manage social media advertising campaigns including Facebook Advertising to target specific audiences effectively.
• Conduct keyword research and optimize content for SEO to improve organic reach and search engine rankings.
• Analyze web analytics using Google Analytics and other tools to measure campaign success and inform future strategies.
• Engage with followers through relationship management techniques to foster community loyalty and respond promptly to inquiries or comments.
• Coordinate with public relations teams to ensure consistent messaging across all channels.
• Oversee branding initiatives across digital platforms to maintain a cohesive brand identity.
• Collaborate with e-commerce teams to promote products/services through targeted social media campaigns.
• Proofread all content for accuracy, clarity, and adherence to brand voice before publication.
• Stay updated on industry trends in digital marketing, social media marketing, video editing, graphic design, and related fields to continuously enhance campaign effectiveness.

Skills

• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and visual content creation.
• Strong knowledge of social listening tools and social media management applications such as Hootsuite and Buffer.
• Expertise in SEO strategies, keyword research, Google Analytics, web analytics, and data interpretation.
• Experience with Facebook Advertising campaigns and digital marketing best practices.
• Skilled in video editing and photography to produce compelling multimedia content.
• Excellent proofreading skills with attention to detail in all written communication.
• Ability to develop engaging content tailored for diverse audiences across multiple platforms.
• Strong relationship management skills for community engagement and influencer collaborations.
• Knowledge of branding principles and public relations strategies within a digital context.
• Familiarity with e-commerce platforms integration with social media channels is a plus. This position offers an exciting opportunity for a creative professional passionate about digital marketing trends who is eager to make a measurable impact on brand growth through innovative social media strategies.

Pay: $20.00 - $28.00 per hour

Expected hours: 15.0 – 40.0 per week

Work Location: In person