Social Media and Marketing Manager

Job Overview
We are seeking an energetic and innovative Social Media Manager to lead our digital engagement and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and foster meaningful relationships with our online community. Your expertise will drive brand awareness, boost engagement, and support our overall marketing objectives through creative storytelling and data-driven insights. If you thrive in a fast-paced environment and are passionate about digital marketing, this is your opportunity to make a significant impact!

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Create engaging, high-quality content including text posts, images, videos, and graphics that resonate with target audiences and reflect our brand voice.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Utilize social listening tools to track brand mentions, industry trends, and competitor activity to inform content planning and reputation management.
• Design visually appealing graphics and multimedia assets using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign effectiveness.
• Execute targeted Facebook Advertising campaigns to increase reach, generate leads, and support product launches or promotions.
• Conduct keyword research and optimize content for SEO to improve visibility in search engine results related to social media marketing efforts.
• Analyze web analytics with Google Analytics and other tools to measure campaign success, identify growth opportunities, and report on key performance indicators (KPIs).
• Collaborate with public relations teams to manage brand reputation and coordinate messaging during campaigns or crisis situations.
• Engage actively with followers by responding to comments, messages, and inquiries promptly while maintaining positive relationship management.
• Stay updated on the latest social media trends, platform updates, digital marketing techniques, and best practices to continually refine strategies.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Strong understanding of social media advertising platforms including Facebook Ads Manager for creating targeted ad campaigns.
• Excellent written communication skills with an eye for proofreading and content editing to ensure clarity and brand consistency.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in branding strategies, relationship management, public relations coordination, and e-commerce integration is highly desirable.
• Creative mindset with an eye for photography and visual storytelling that enhances overall content quality. Join us as a Social Media Manager if you're ready to energize our online presence through innovative ideas, strategic thinking, and engaging storytelling! Bring your passion for digital marketing into a role where your creativity can truly shine while making a measurable difference in our brand’s growth!

Job Type: Full-time

Pay: $46,279.61 - $85,734.59 per year

Work Location: Remote